News attic

Amauta Marketing, Bloom and Sid Lee in the running for the TechBehemoths Awards | News attic

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Amauta Marketing, Bloom and Sid Lee in the running for the TechBehemoths Awards | News attic

THE TechBehemoths 2023 Awards support and recognize excellence in information and technology in the global B2B market. This year, more than 3,806 nominations from 43 countries are competing in around twenty services. In Canada, 166 companies were nominated, including Amauta Marketing in three categories. With these appointments, Amauta Marketing aspires to see its expertise recognized … Read more

Meet Camille Jourdain: A Rising Star in the World of Strategy at LG2

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Meet Camille Jourdain: A Rising Star in the World of Strategy at LG2

Camille Jourdain (she/her), strategist, LG2 Your hobbies favorites: Running. A project that you are particularly proud of: My first branding strategy that made my client cry (with joy). Introvert or extravert? Very introverted, which is quite rare in agencies, I think. Are you a cat person or a dog person? Dog person all the way. … Read more

The Advertising Standards Releases Updated Disclosure Guidelines for Influencer Marketing

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The Advertising Standards Releases Updated Disclosure Guidelines for Influencer Marketing

THE Advertising standards publish an updated version of the Disclosure Guidelines for Influencer Marketing, an essential best practice tool for influencers, advertisers and content creators. First launched in 2018 and most recently updated in 2020, the Disclosure Guidelines for Influencer Marketing help influencers, brand ambassadors, advertisers, as well as advertising and public relations agencies to … Read more

Four New Faces Join Click & Mortar’s Growing Family Portrait

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Four New Faces Join Click & Mortar’s Growing Family Portrait

Four faces have just joined the growing family portrait of Click & Mortar. Coming from a variety of backgrounds, Yana Khanetska, Simon Pierre Gagnon, Michael Grenier et Jules Sabourin join the 35 talents that the Montreal digital agency already has. “We have long made the decision to be a learning organization, to invest in the … Read more

Air Transat’s Increased Flights to Florida: Highlights of Their Campaign

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Air Transat’s Increased Flights to Florida: Highlights of Their Campaign

Air Transat offers a high frequency of flights to Florida for Quebecers this year more than ever. The airline offers up to 13 flights per week from Montreal and up to 4 flights per week from Quebec to Fort Lauderdale. In addition, she also travels to Orlando and Miami (departing from Montreal only). To highlight … Read more

Valuing Industries: A Promising Approach to Tackle Talent Shortage

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Valuing Industries: A Promising Approach to Tackle Talent Shortage

It’s no longer a secret that today’s economy faces a major challenge: the shortage of talent. In fact, we are about to plunge into a skills mismatch abyss that could reach 85 million people by 2030 in Canada.1. We also learned from a conversation a few days ago with Francis Gosselin, Ph.D. economics: “We have … Read more

TD Bank Launches “Mortgage Rollercoaster” Campaign in Collaboration with Ogilvy Canada

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TD Bank Launches “Mortgage Rollercoaster” Campaign in Collaboration with Ogilvy Canada

In collaboration with Ogilvy Canadathe TD Bank launches its campaign Mortgage Rollercoaster (mortgage roller coaster) to help buyers navigate today’s disrupted and turbulent market. Rising interest rates, the ever-changing housing market and talk of an impending recession have left Canadian buyers uncertain in the face of unpredictable economic forces. Although mortgages have always been a … Read more

Microsoft incorporates Bing with AI-generated narratives | News Attic

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Microsoft incorporates Bing with AI-generated narratives | News Attic

Microsoft continues to add artificial intelligence features to its search engine Bingeven outside of the features of ChatGPT that he offers. Bing will now create stories generated by the AI ​​for certain searches, giving a small multimedia presentation on the thing sought. This is intended to allow consuming information of small sizes while searching for … Read more

New York’s New Logo Receives Little Affection: News Attic

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New York’s New Logo Receives Little Affection: News Attic

The new york city and association New York City Foundation have just launched a new advertising campaign called We ❤️ NYC which aims to counter pessimism about the future of the city and encourage civic engagement and pride among residents. This being in New York, the initial reaction was marked by disdain and ridicule. The … Read more