Why Customers Should Choose Us Over Our Competitors: The Power of Convincing Purchase Arguments
“Our products and services are no better than those of our competitors.” Marketing managers and salespeople often have to secretly admit this. It is therefore difficult for them to build a convincing purchase argument and lead customers to make investment decisions. side-view-collection-men-with-different-jobsThe attempt to formulate a USP or a unique selling point is often like … Read more