PlayStation uses Ghent’s monuments as an advertising panel: ‘D …

PlayStation uses Ghent’s monuments as an advertising panel: ‘D …

The Gravensteen and the Book Tower were used to advertise the PlayStation 5 game console. However, manufacturer Sony had not requested this. The City of Ghent is not amused: ‘If this doesn’t stop, we will take action.’ – Gamers have had to wait for it for years, but since Thursday the PlayStation 5 has been … Read more

Göttingen Tourism and Marketing is now also responsible for image cultivation

Göttingen Tourism and Marketing is now also responsible for image cultivation

The members of the association Göttingen tourism have during their Annual general meeting the club in Göttingen tourism and renamed Marketing. The new name takes into account the changed task, it says in a message. Lord Mayor Rolf-Georg Koehler was re-elected chairman. With 603 158 overnight stays, an increase of 13.32 percent and thus an … Read more

AUTOHAUS E-Marketing Day 2020: Know the customer

AUTOHAUS E-Marketing Day 2020: Know the customer

At the AUTOHAUS E-Marketing Day it became clear how important it is to address customers correctly. New marketing channels play an important role, especially with regard to young target groups. By Felix Altmann / AUTOHAUS Even though the AUTOHAUS E-Marketing Day took place for the 7th time, there was still a premiere: This year it … Read more

New way of shopping in China

New way of shopping in China

Shanghai The sale of goods via live streaming on mobile phones has become the “new normal” in China’s e-commerce playing field. The Spanish ambassador to China Rafael Dezcallar presents products from Spain On Saturday evening, around 30 million Chinese people watched a live broadcast of the presentation and sale of goods imported from European countries … Read more

Marketing training: Certificate course at the EMBA

How can a brand assert itself in the age of information overload? How can it attract attention, assert itself and decisively influence the company’s success? In the Marketing Certificate course, you will learn how to build a strong brand and lead it into the future. Marketing up to date Globalization affects not only corporations, but … Read more

Journal – deutsche journalisten dienste takes over the publishing house from Graberg & Görg

Journal – deutsche journalisten dienste takes over the publishing house from Graberg & Görg

djd managing director Enno Müller. – The German journalisten dienste GmbH & Co. KG (djd), Würzburg, a content marketing service provider, has bought the publishing house from Graberg & Görg GmbH, Hattersheim. The “von Graberg & Görg” brand with its customer and partner network will be continued. The publisher comes from the classic print advertorial … Read more

The Wuppertal Imperial Carriage as a Martin’s lantern

The Wuppertal Imperial Carriage as a Martin’s lantern

Wuppertal This year children can recreate the Wuppertal Imperial Carriage as a Martin’s lantern. The free handicraft sheet is published by “Wuppertal Marketing” with the agency “Werkmarie – Büro für Gestaltung”. “If you want, you can tinker yourself in as a passenger, or let Tuffy jump out of the suspension railway. Filled with a chain … Read more

“Do you still need that?” – Ebay starts its Christmas campaign

“Do you still need that?” – Ebay starts its Christmas campaign

Variety of articles and lucrative second-hand goods trade – spots show eBay’s diversity With the advertising videos, Ebay aims to draw attention to the entire spectrum of the marketplace. That the choice fell again on Joko and Paul, justifies the company with itthat they put the advantages of the portal “in the foreground in their … Read more

New metaverse: ODC – The first virtual marketing event city

New metaverse: ODC – The first virtual marketing event city

The digital marketing event city will open its doors on December 1st, 2020. -On December 1st, the “Open Digital City” (ODC) will be the world’s first virtual marketing and event city, revolutionizing the digital conference and trade fair landscape. In a time marked by Corona, we are faced with a flood of digital conferences, trade … Read more