The “18th Austrian IT and Consultant Day” on November 25th is all about the upswing after the corona pandemic. – – The year 2021 was also a year of radical and lasting changes for business consultants, accountants and IT service providers in Austria. Nevertheless, many UBIT companies look to the future and the year 2022 … Read more
The business network is becoming more and more important for the domestic media landscape. – – LinkedIn has established itself as one of the leading social media for Austrian companies in recent years. But domestic media, primarily specialist and quality media, are also increasingly using the network, as an analysis by social media market researchers … Read more
Sonja Dirnböck (43) has been Head of Marketing since July 2021, responsible for the marketing agendas in the areas of Food, Family & Brand Extensions at the system catering market leader McDonald’s Austria. The experienced marketing expert has been part of McDonald’s Austria for almost fifteen years and has been a member of the marketing … Read more
Premiere for the “88.6 Rock-Together” video of “Get up when you’re on the ground”. – – From the eight-year-old drummer to the over 60-year-old guitarist: so many musicians have gathered in one place than ever before in Austria to play a song together. That is the idea behind the “88.6 Rock-Together”. They rehearsed together for … Read more
Company: Leopold Museum Private Foundation Position: Member of the Board of Directors – – In May of this year, State Secretary for Art and Culture Andrea Mayer sent the science manager and expert from the education sector, Sonja Hammerschmid, to the board of the Leopold Museum Private Foundation. The former Federal Minister for Education and … Read more
The musical classic “West Side Story” and the artistic director’s debut by Alfons Haider attracted numerous celebrities to the premiere of this year’s Seefestspiele. – – The “West Side Story” is one of the great musical classics and can be experienced for the first time this year on the Mörbisch floating stage. The premiere took … Read more
A new record was set with 19 nominations from Austria. – – 31 different award winners from five countries were able to look forward to receiving the Best of Content Marketing Award 2021 in the evening. In an online award ceremony, the Content Marketing Forum (CMF) awarded 57 of the coveted wooden cubes. Two of … Read more
Brand relaunch, more innovation and a new spirit. – – ML Media is supposed to provide the social media twist for “Twist and Drink”. The budget includes the strategic relaunch of all social channels and content formats, the development of a new corporate channel identity, and operational full-service support for all channels, including all social … Read more
Segafredo Storia: transparency, traceability and the whole story behind every single cup of coffee. – – With Segafredo Storia, Segafredo Zanetti presents a new product line that uses blockchain technology to tell the whole story behind every single cup of coffee enjoyment. Using the QR code on the packaging, you can immerse yourself in the … Read more
The Austrian Marketing Society invited to an online talk about the supposedly fine line between pitch lack of culture and valid selection procedures. – – In an online discussion on March 17, 2021, top-class clients, the Vienna specialist group chairman and agency representatives discussed Austria’s pitch (un) culture. Together with public procurement lawyer Martin Schiefer, … Read more