IPL Brand Value Soars to 10.7 Billion Dollars, Mumbai Indians Tops List
28 percent increase in brand value of IPL. The brand value increased to 10.7 billion dollars (89,232 crores). Since 2008, the brand value of IPL has increased by 433 percent. Huge crowds in stadiums, acceptance of IPL matches on the Internet and huge media attention are all factors that enhance the brand value of IPL. … Read more