Clean Ice and Innovative Advertising: The Třinec Steelers’ Approach to Sponsorship
No, it’s not like the current Extraliga champion doesn’t have partners. “But we have been working with them for a long time in this regard. It was a long shot, but both parties finally understood the benefits of this step,” explains Ocelarů executive director Marek Chmiel. The ice in Třinec is thus “decorated” only with … Read more