Companies that take comprehensive measures for sustainable IT1 implement better ESG ratings2 (61 percent), higher customer satisfaction (56 percent) and realize tax advantages (44 percent). However, only 6 percent of the companies have a high level of maturity in this regard. The majority, on the other hand, are not unsure how to design sustainable IT. … Read more
Porta was once a traditional furniture dealer with a number of large furniture stores. Since 2019, the Jung von Matt Group has been accompanying the company from Porta Westfalica in the transformation from a stationary retailer to a modern retailer with a strong presence in various channels. The new Porta spot “Human-Furniture-Relationships” starts exactly at … Read more
Enrico Kürtös The times when real estate marketing functioned as a pure “people’s business” are over, says the CEO of Inreal and FlatyFind. Quelle: Inreal Technologies – – – – – The real estate industry was and is often referred to as “people’s business”. You won’t get very far without interpersonal contact, according to the … Read more
Carsten Dalquen is Account Director Digital at the IT service provider Macaw ” data-image-headline=” Carsten Dalquen is Account Director Digital at the IT service provider Macaw ” data-image-copyright=” “> Carsten Dalquen is Account Director Digital at the IT service provider Macaw – The financial sector has undergone significant changes in the past few years. As new … Read more
It is a not-for-profit start-up company of a different kind. The new Berlin company Cemas was founded by five humanities scholars. They offer an early warning system – for special, highly dangerous problems on the Internet. The start-up receives financial support through the commitment of the heirs of a company with Palatinate roots. artmLyeb tghlcäi … Read more
Dr. Werner Steck, partner at Senacor ” data-image-headline=” Dr. Werner Steck, partner at Senacor ” data-image-copyright=” “> Dr. Werner Steck, partner at Senacor – “With artificial intelligence, you can create aha effects and surprise customers,” says Dr. Werner Steck, partner at Senacor. “It is easy for people to get excited about something that they have never … Read more
May 1, 2021 at 5:00 a.m. Political scientist explains : Why digital education is so important – “People have to be ready, but also able to participate in decision-making processes online,” says Düsseldorf political scientist Stefan Marschall. He is a guest at the Bonn Days of Democracy. Photo: Uni Düsseldorf / Mayr; Ivo – – … Read more
Published: Tuesday, 04/20/2021 3:52 PM How does the corona pandemic affect small and medium-sized companies in North Rhine-Westphalia – especially when it comes to investments, digitization and working on new ideas? This has now been investigated by the Mülheim Center for Innovation and Technology in North Rhine-Westphalia (Zenit). —© Ulf Gähme – Fotolia– More than … Read more
From business intelligence to marketing intelligence In order to ultimately contact customers in a targeted manner, cross-channel marketing is used. Companies try to reach consumers through multiple touchpoints along their entire customer journey. Social networks, email targeting, websites or smartphone apps are just a few examples of these so-called points of contact that allow companies … Read more
Status: 04/07/2021 12:24 p.m. The digitization of the justice system in Lower Saxony is being driven forward enormously by the pandemic. More and more courts are now negotiating civil cases on video channels. In the first half of this year alone, 128 meeting rooms in the country will be equipped to make them suitable for … Read more