“The World’s Quietest CM Song: A Heartwarming Story of Inclusivity and Diversity in Advertising”

“The World’s Quietest CM Song: A Heartwarming Story of Inclusivity and Diversity in Advertising”

[ 매드타임스 최영호 기자] Last year, Lee Young-hyeon, Lee Jeok, and Jung Eun-ji, who are said to have the best singing skills in Korea, sang a CM song in sign language. Why did they sing in sign language? Being different from others, we often see it as wrong. But isn’t being different rather a variety? … Read more

[해외 크리에이티브] Paris 2024 Olympic Visual Identity

[해외 크리에이티브] Paris 2024 Olympic Visual Identity

From the main logo to the visual concept and pictogram ‘Paris’ and ‘French culture’ expressed through simple lines and shapes [ 매드타임스 이지원 인턴 기자] In 2019, the official logo and visual identity of the Paris Olympics scheduled to be held in 2024 were released. The logo was created by combining the image of a … Read more