Camille Jourdain (she/her), strategist, LG2 Your hobbies favorites: Running. A project that you are particularly proud of: My first branding strategy that made my client cry (with joy). Introvert or extravert? Very introverted, which is quite rare in agencies, I think. Are you a cat person or a dog person? Dog person all the way. … Read more
THE Advertising standards publish an updated version of the Disclosure Guidelines for Influencer Marketing, an essential best practice tool for influencers, advertisers and content creators. First launched in 2018 and most recently updated in 2020, the Disclosure Guidelines for Influencer Marketing help influencers, brand ambassadors, advertisers, as well as advertising and public relations agencies to … Read more
Four faces have just joined the growing family portrait of Click & Mortar. Coming from a variety of backgrounds, Yana Khanetska, Simon Pierre Gagnon, Michael Grenier et Jules Sabourin join the 35 talents that the Montreal digital agency already has. “We have long made the decision to be a learning organization, to invest in the … Read more
Air Transat offers a high frequency of flights to Florida for Quebecers this year more than ever. The airline offers up to 13 flights per week from Montreal and up to 4 flights per week from Quebec to Fort Lauderdale. In addition, she also travels to Orlando and Miami (departing from Montreal only). To highlight … Read more
It’s no longer a secret that today’s economy faces a major challenge: the shortage of talent. In fact, we are about to plunge into a skills mismatch abyss that could reach 85 million people by 2030 in Canada.1. We also learned from a conversation a few days ago with Francis Gosselin, Ph.D. economics: “We have … Read more
In collaboration with Ogilvy Canadathe TD Bank launches its campaign Mortgage Rollercoaster (mortgage roller coaster) to help buyers navigate today’s disrupted and turbulent market. Rising interest rates, the ever-changing housing market and talk of an impending recession have left Canadian buyers uncertain in the face of unpredictable economic forces. Although mortgages have always been a … Read more
Microsoft continues to add artificial intelligence features to its search engine Bingeven outside of the features of ChatGPT that he offers. Bing will now create stories generated by the AI for certain searches, giving a small multimedia presentation on the thing sought. This is intended to allow consuming information of small sizes while searching for … Read more
The new york city and association New York City Foundation have just launched a new advertising campaign called We ❤️ NYC which aims to counter pessimism about the future of the city and encourage civic engagement and pride among residents. This being in New York, the initial reaction was marked by disdain and ridicule. The … Read more