Understanding “Gen Hess”, this new target to reach
What is “hess”? If you’re speechless, you’re probably not among those under 26, because the word “hess” is recognized and understood by approximately 94% of Gen Z (younger generation, under 26s) , according to the study “Gen Hess, or when the struggle becomes aspirational”commissioned by the Glory Paris agency, in partnership with the Appinio research … Read more