Who are the “kidults”, the adults who are passionate about toys and board games?
Insiders call them “kidultes”, a contraction of “kid” (child in English) and adult. Gamers don’t like this term. “We prefer to be named players,” the fans questioned answered in unison. «It is an Anglo-Saxon term, but even some brands do not appreciate it, defends Frédérique Tutte, vice president of the NPD group, expert panelist on … Read more