João Carvalho Oliveira (ACNE): «Creativity only stops at fear»
In this sense, João Carvalho Oliveira argued that brands must take risks, especially in times of crisis, because risk is a factor in long-term success. But, as nobody likes the word “risk”, he proposes that we change this term to “enthusiasm”. Especially because creativity is not proportional to the money spent and there is no … Read more