The story of Avon, the company that started selling books and is now close to bankruptcy
Foundation and sale of books (1886-1939) Avon was founded in 1886 by David H. McConnell in New York as the “California Perfume Company.” Initially, McConnell sold books, but after noticing the success of the perfumes he gave away, he decided to change business and focus on cosmetics. Just as you read. McConnell began his business … Read more