The Power of Olfactory Marketing: Enhancing Sales Through Scents

The Power of Olfactory Marketing: Enhancing Sales Through Scents

We are able to remember 35% of what we smell compared to 5% of what we see. This is taken advantage of by some brands, which use fragrances or enhance certain smells so that we buy more, it is what is known as olfactory ‘marketing’. This strategy is already present in stores with resounding success, … Read more

The Rising Cost of Mortgages: A Strain on Family Economies

The Rising Cost of Mortgages: A Strain on Family Economies

The mortgage has always been the biggest drag on family economies, but in the last year households have seen their monthly installments skyrocket in a way that has not been remembered since 2008, together before the economic and financial crisis broke out. So much so, that the expense for those who have a loan to … Read more

From the Mountains to Music: Jordi Mestres’ Personal Journey

From the Mountains to Music: Jordi Mestres’ Personal Journey

The mountains have been present in the life of Jordi Mestres since he was a child, ever since he went home to Arties, in the Arán Valley, where his father passed on his “passion and love for the mountains”. Music came later, “at some point I had to merge my two hobbies and I have … Read more

Preparing for August: Aragon Works to Collect Blood Reserves for Summer Vacation

Preparing for August: Aragon Works to Collect Blood Reserves for Summer Vacation

Aragon tries to collect blood reserves to face a summer vacation in which, especially, worry about the month of August. «It is par excellence the holiday period. Many people are away, most of the towns celebrate their festivals and the donation truck limits its trips, stopping many rural areas, “explains José María Domingo, technical director … Read more

Festival Asalto: Exploring the Colorful World of Street Art in Aragon

Festival Asalto: Exploring the Colorful World of Street Art in Aragon

Walk among works of art without paying admission and with the wind shaking your hair. This is what the inhabitants of various towns in Aragon have been able to see for 18 years thanks to the Festival Asalto. This organization brings every year to graffiti artists from around the world to fill walls with color, … Read more

Meet Javier Calleja and Javier Vela: PP Mayoral Candidates for Molina de Aragón and Trijueque in Municipal Elections

Meet Javier Calleja and Javier Vela: PP Mayoral Candidates for Molina de Aragón and Trijueque in Municipal Elections

They are Javier Calleja and Javier Vela, respectively To the left Javier Vela, candidate for Trijueque, and to the right Javier Calleja de Molina The PP of Guadalajara has announced the names of the two mayoral candidates that it will present in the municipal elections of 28 M in Molina and Trijueque. Javier Calleja Ibares … Read more

International Vaccination Centers in Aragon: Everything You Need to Know Before Traveling

International Vaccination Centers in Aragon: Everything You Need to Know Before Traveling

Los three international vaccination centers in Aragon they recover the rate of inoculations prior to the pandemic and expect some 7,500 travelers to pass through the service this year. He Ministry of Foreign Affairs, on its websitereports the compulsory vaccinations and recommendations for traveling to each country, as well as information on security, documents and … Read more

International Vaccination Centers in Aragon: Protecting Travelers from Endemic Diseases and Compulsory Vaccinations

International Vaccination Centers in Aragon: Protecting Travelers from Endemic Diseases and Compulsory Vaccinations

Los three international vaccination centers in Aragon they recover the rate of inoculations prior to the pandemic and expect some 7,500 travelers to pass through the service this year. He Ministry of Foreign Affairs, on its websitereports the compulsory vaccinations and recommendations for traveling to each country, as well as information on security, documents and … Read more

“Council of Ministers to Approve Discounted Cinema Program for Seniors Over 65 Years Old”

“Council of Ministers to Approve Discounted Cinema Program for Seniors Over 65 Years Old”

Next Tuesday, the 16th, the Council of Ministers will approve a bonus, within the framework of a program to promote culture for those over 65 years of age, so that they have to pay only two euros to go to the cinema on Tuesdays. This was announced this Sunday by the Prime Minister, Pedro Sánchez, … Read more

Elche’s Gift of Majestic White Palms to World Leaders for Palm Sunday Celebrations

Elche’s Gift of Majestic White Palms to World Leaders for Palm Sunday Celebrations

This is the gift that Elche will give to the Pope, Queen Letizia and Pedro Sánchez: these majestic white palmsMatias Segarra 27 He Orchard of San Placido of Elche, where the Palmeral Museum is located, has been the scene this Wednesday of the presentation of the majestic white palms that the Elche City Council will … Read more