Nike’s 100 Million Euro Deal with German Football Association Shocking, Says Adidas CEO

Nike’s 100 Million Euro Deal with German Football Association Shocking, Says Adidas CEO

© REUTERS The amount that the American sports brand Nike would pay the German Football Association for the contract of the national team is “unbelievable” for the CEO of Adidas Bjørn Gulden. He said this in response to media reports that Nike would pay 100 million euros per year to the Deutscher Fußball-Bund. The Mannschaft … Read more

Adidas withdraws Germany’s number 44 due to similarity with Nazi symbol

Adidas withdraws Germany’s number 44 due to similarity with Nazi symbol

Berlin. The German sporting goods brand Adidas announced this Monday the blocking and withdrawal of the number 44 of the German soccer team’s shirt in its online store, in reaction to criticism that it resembles the symbol of the Nazi ‘SS’. “We will block the customization of t-shirts in our online store,” Adidas spokesman Oliver … Read more

German Football Association (DFB) Reacts to Nazi Symbolism Controversy: Will Modify Kit Numbers

German Football Association (DFB) Reacts to Nazi Symbolism Controversy: Will Modify Kit Numbers

The German Football Association (DFB) has said it will have the design of the numbers on the national team’s new kits modified. He responded to criticism that the number 4, or 44, resembles the runes used by SS units during Nazi Germany. “The DFB will check numbers 0-9 and then send numbers 1-26 to UEFA … Read more

Adidas Yeezy Sneaker Sales Update: Cease in 2023, Future Plans, and Impact on Company Revenue

Adidas Yeezy Sneaker Sales Update: Cease in 2023, Future Plans, and Impact on Company Revenue

By our economics editors 08 Nov 2023 at 12:39 Adidas will stop selling the popular Yeezy sneakers for the time being, although rapper Ye’s collection has recently generated hundreds of millions. Adidas ended its collaboration with West more than a year ago because of his anti-Semitic statements. Over the course of this year, the shoes … Read more

Manchester United Players Reportedly Unhappy with Adidas Socks: Too Tight for Comfort

Manchester United Players Reportedly Unhappy with Adidas Socks: Too Tight for Comfort

famous British media Manchester United players are reportedly unhappy with Adidas’ socks, saying they are too tight during matches. The Daily Mail, a famous media outlet in England. Reported that the players Manchester United Giant teams in the English Premier League Dissatisfied with Adidas apparel this season, especially the socks which they felt were too … Read more

Asics Collaborates with Montreal Singer Charlotte Cardin to Expand Female Appeal in Sneaker Market

Asics Collaborates with Montreal Singer Charlotte Cardin to Expand Female Appeal in Sneaker Market

IF runners know Asics well, the brand also wants to attract the favor of sneaker fans. To gain notoriety among a new female clientele, the Japanese label enlisted Montreal singer Charlotte Cardin. The elegant Canadian artist with a powerful voice teams up with Asics wearing the EX89 model. A proposal for a basketball-inspired “court” shoe, … Read more

The Rise of Women’s Sports Consumption: The Pink Trend

Recently, a movie called “Barbie” was released in my country, which once again aroused people’s attention to “her consumption”. This pink trend has extended beyond theaters. Merchants are seizing the business opportunity of pink, and the related sports products and activities launched are sought after, which makes people see the huge potential of women’s sports … Read more

adidas Originals CLUB Clover Retro Original Party in Taiwan rescheduled due to Typhoon Kanu warning

adidas Originals CLUB Clover Retro Original Party in Taiwan rescheduled due to Typhoon Kanu warning

In response to the onshore warning of Typhoon Kanu, adidas Originals postponed the event originally scheduled for the 3rd to the morning of the 4th, and held it at the adidas Xinyi brand concept store. (Provided by adidas Originals / Fax by Lin Xinyi Taipei) The “adidas Originals CLUB Clover Retro Original Party” held by … Read more

Manchester United Extends Sponsorship Deal with Adidas until 2035, Yielding Over 1 Billion Euros

Manchester United Extends Sponsorship Deal with Adidas until 2035, Yielding Over 1 Billion Euros

Manchester United extended the contract with clothing sponsor adidas on Monday by ten years until 2035. According to English media, the new deal will yield the superpower more than 1 billion euros. Adidas returned as United’s sponsor in 2015. At the time, the sports brand entered into a ten-year agreement of around 900 million euros. … Read more