Behind the Design: How Mazda’s ND Miata Captured the ‘Joy of Driving’ and Redefined Sports Cars
“What do we want?” Instead of focusing on user feedback and market research, the team behind ND decided to start from their own desires and visions. Dave ColemanManager of Vehicle Dynamics at Mazda North American Operations, says they identified three types of customers: those who wanted a refined convertible, those who wanted a true sports … Read more