TAG Heuer is now considered to be a watch brand that is going to be a worldwide viral trend online in this period. And many people want to own one when they see TAG Heuer on their wrist. ‘BLACK LISA’ of world famous Thai K-pop artists The special edition “TAG Heuer Formula 1 | Kith” on her. It has been popular from generations of grandparents, and has continued through generations of fathers and children. In the past, the price was in the late 100s and 20s. But now the price has shot up to hundreds of thousands. It is expected that the price will continue to increase in the future!
Open the legend and experience the TAG Heuer watch brand.
TAG Heuer is a Swiss watch brand founded in 1860 by Edouard Heuer who opened their first watch store in Saint-Imier, Switzerland. At that time, they were still focused on making pocket watches or pocket watches Later, TAG Heuer launched the world’s first 12-hour chronograph watch. It is designed for installation on car and aircraft dashboards. and producing chronograph wristwatches This was the first model, adapted from a pocket watch.
After Heuer made his name in stopwatches and chronometers, Jack Heuer in the fourth generation joined the family business, adding to the reputation and innovation in 1959, he founded the Heuer Time Corporation Up in the States United and has further expanded sports-related marketing by using famous people as representatives or ambassadors of the brand. Whether it’s a famous actor, a racing car driver or a politician. Including an offer to be a co-sponsor with Ferrari in the Formula 1 field.
In 1962 tag Heuer It took another step forward when John Glenn (John Glenn), an American astronaut, wore a Tag Heuer watch for orbit around the world. Create a legend as the first Swiss watch chosen to be launched into space. and designs and manufactures watches such as the Carrera and Monaco, including the Monza name, worn by Niki Lauda to compete and win the Formula 1 championship until it became a legend, and Tag Heuer is used to keep time in Formula 1 races as well.
And a big change happened for Heuer in 1982 when Jack Heuer decided to sell the business to the TAG group In 1999, LVMH acquired almost 100% of TAG Heuer to complete its portfolio in the watch brand business luxury Other brands included Zenith, Ebel Chaumet, Benedom, and Fred Frédéric Arnault took over as CEO of TAG Heuer in 2020, when he was only 26 years old.
Popular TAG Heuer models
TAG Heuer Carrera
An innovative model for TAG Heuer, it was officially launched in 1963 at the Carrera Panamericana Mexico Road Race as a watch stop for professional racers.
Formula 1 TAG Heuer
A collection designed to be the official stop watch of Formula 1.
TAG Heuer Autavia
It is a collection that started designing with airplanes and cars. But now it has become an old watch.
TAG Heuer link
It is called the first set of the S/el series of luxury sports watches, an abbreviation for Sport and Elegance, born in 1987 after Formula 1. Its uniqueness lies in the S-shaped watch strap, a new look which is different from others. watches, and the resulting innovative concept has been well received in the market and has become one of the most popular watch lines in the world. Thai people say that affectionately. Herringbone series
TAG Heuer Aquaracer
It is considered to be one of the main models of the brand. The collection was launched in 2004 and is inspired by Heuer’s diving watches of the 1980s. It is ideal for those who do not want to take off their watches in places that may get wet.
TAG Heuer Connected Smartwatch
Another luxury level smartwatch is considered to be quite interesting. The case is equipped with sports push buttons. They can connect to applications that meet all exercise needs.
and the latest collection just launched TAG Heuer Formula 1 | Keith With the TAG Heuer Formula 1 Series 1 model from 1986 in collaboration with the famous lifestyle brand KITH. Bringing design heritage from the 80s into a new collection Available in 10 vibrant shades, only 1,350 pieces will be sold worldwide Uses a quartz movement Diameter 35 mm Water resistant to depth of 200 meters and covered with Super-LumiNova. which is against all weather
Classic black bezel and red accents. and comes with a steel watch band and an eggshell dial. There will also be two special edition watches, which will be available exclusively at TAG Heuer boutiques, limited to 825 pieces each, each in bright blue and green. Both on the bezel and bracelet with black PVD case and black dial.
So how does TAG Heuer relate to Lisa from BLACKPINK?
Lisa BLACKPINK attended the TAG Heuer Formula 1 Kith launch celebration of the TAG Heuer watch brand under LVMH in collaboration with the American brand Kith, held at the Rubell Museum in Miami, Florida, in United States. This is the business of “Frédéric Arnault”, CEO of the luxury watch brand TAG Heuer and heir to the LVMH empire Currently, the world is still watching. For their relationship Before that, there were often public rumors about the appearance of the couple meeting.
And it further cemented the relationship between two world-class celebrities when “Lisa BLACKPINK” was the first person from Thailand to be invited to wave the checker flag in the final round or round 57, while the Formula 1 car We reached the finish line in the Miami Grand Prix thanks to TAG Heuer, the luxury watch brand CEO “Frédéric Arnault” of the LVMH empire, which is one of the main sponsors of the Red Bull team Racing.
