Symbol of Russian war of aggression: Zurich Versicherung separates from Z

Zürich –

Against the background of the war in Ukraine, the Swiss insurance group Zurich avoids the company logo “Z”. “We are temporarily removing the use of the letter ‘Z’ from social channels where it appears isolated and could be misunderstood,” the company confirmed on Sunday.

The logo can still be seen on the Group website. The letter has become a symbol of war in Russia.

According to the Russian Defense Ministry, the character represents the slogan “For Victory”. The “Z” is emblazoned on many cars in Russia. On social media, celebrities also include a capitalized “Z” in their names.

Criticism of Louis Vuitton, inquiries at the “time”

A few days earlier there had been criticism of the luxury label Louis Vuitton. The new jewelry collection resembles a double Z with its emblem. The campaign, starring actress Alicia Vikander, was huge on Instagram.

The group naturally denied any connection with the Russian war of aggression. Nevertheless, Louis Vuitton was accused of insensitive timing.

Even “Zeit Online” has been facing questions on social media for days as to whether they want to part with the Z in the logo. So far, however, the media group has not commented on this. (dpa, red)

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