Events are the power of Westfield Arkadia
Annually, Westfield Arkadia organizes on average one large event per month, which gives a minimum of 12 such events per year. These include: Westfield Good Festival, Westfield Days, Westfield Summer Festival and marketing events of brands such as Samsung, Lancôme, Sephora or Dior, which means that during practically every visit, customers can expect a new, exciting activity in the center. Each of these activations is planned in such a way as to, on the one hand, enable customers to interact with the brands, learn about their philosophy and experience what they offer, and on the other hand, give them the opportunity to spend quality time with their loved ones and provide unforgettable experiences. This makes Westfield Arkadia a brand in itself, a true love brand that goes far beyond the framework of a shopping center – says Piotr Brzozowicz, director of the Westfield Arkadia shopping center.
An example of this approach is the upcoming September event – 2 days full of music, during which the outdoor stage will feature famous artists such as Sylwia Grzeszczak, the EMO band, Wersow and the winner of this year’s Bursztynowy Słowik Oskar Cyms. Tickets for these events were free, all you needed was a membership in the Westfield Club and they sold out within a few days. Fortunately, the area in front of Westfield Arkadia is so large that you can also listen to music outside the concert zone.
