Yang Liang2024-01-08 08:36:22
DoNews reported on January 8 that the famous actress Sydney Sweeney, who was nominated for two Emmy Awards, became Laneige’s first global brand ambassador. Over the past 18 months, while serving as Laneige’s U.S. brand ambassador, Sweeney has also been in the spotlight in a number of productions, including “Euphoria,” “White Lotus Resort,” and most recently, “I Just Want to Love You.” Quickly become a budding star.
In the future, Sweeney will serve as the global brand ambassador of the international K-beauty brand Laneige and conduct new brand skin care activities in more than 40 regions around the world.
Sweeney has achieved remarkable results while working with Laneige USA. Julien Bouzitat, head of brand marketing for Laneige USA, said: “The effectiveness of our partnership with Sydney has been demonstrated through the growth in the number of followers on Laneige USA’s social media platforms. Since Sydney was first announced as a Laneige USA brand ambassador in the spring of 2022, The number of followers on Laneige’s TikTok platform increased by 227%, and the number of followers on Instagram increased by 53%. Sweeney’s behind-the-scenes video of Laneige’s shooting has been widely circulated on multiple social media, including more than 3 times the cumulative number on TikTok, Instagram and YouTube With 72 million views, it shows Sydney’s widespread influence.”
This year, many highly anticipated works including Sweeney’s Marvel’s “Mrs. Spider-Man” are about to be released. At the same time, Laneige also plans to launch global promotions from spring to summer through outdoor advertising, social media content, live events and other methods to promote new brand innovation.
Laneige’s goal is to continuously increase the global awareness of skin barrier strengthening products by expanding the scope of cooperation in major markets around the world, including Repair Lip Mask (Moisturizing Repair Sleeping Lip Mask), “Little Blue Shield” facial cream (New Water Cool) Hyaluronic acid moisturizing repair cream (extra moisturizing)), acyl milk water (ceramide peptide micro-essence water), probiotic blue can mask (prebiotic repair sleep mask) and innovative products to be launched in 2024 .
