<img data-recalc-dims="1" fetchpriority="high" decoding="async" data-attachment-id="62025" data-permalink="https://www.xavierstuder.com/2024/10/marketing-swisscom-veut-fideliser-ses-clients-avec-un-programme/swisscom_benefits/" data-orig-file="https://i0.wp.com/www.xavierstuder.com/wp-content/uploads/2024/10/Swisscom_Benefits.jpg?fit=1600%2C1050&ssl=1" data-orig-size="1600,1050" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Swisscom Benfits pour la fidélité." data-image-description="
Swisscom Benfits for loyalty.
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Swisscom Benfits for loyalty.
” data-medium-file=” data-large-file=” tabindex=”0″ role=”button” class=”size-large wp-image-62025″ src=” alt=”Swisscom Benfits pour la fidélité.” width=”1200″ height=”788″ srcset=” 1200w, 300w, 768w, 1536w, 1600w” sizes=”(max-width: 1200px) 100vw, 1200px” data-pagespeed-url-hash=”951396500″ onload=”pagespeed.CriticalImages.checkImageForCriticality(this);”/>Swisscom Benfits pour la fidélité.
What to do when the competition offers better, cheaper products? Look at what Swisscom is doing, uninspired, which apes Coop and Migros. The Swiss telecoms giant is launching a new loyalty program to try to keep its already very loyal customers.
In short, “with”Swisscom Benefits“, Swisscom customers will benefit from a new loyalty program today, with advantageous offers and gifts”, indicates the powerful operator in a press release broadcast Tuesday.
Show gratitude
In the same text, the former monopolist indicates that “customer satisfaction is an absolute priority for Swisscom. This is why the company wants to show its appreciation to its customers by launching a new loyalty program. It is true that some have had their hair shaved without batting an eyelid for decades. Almost a religion.
“With “Swisscom Benefits” we want to say “thank you” to our customers, especially those who have been with us for a long time, and offer them special benefits. New Benefits will be added regularly. It is therefore interesting to take a look at it regularly,” says Dirk Wierzbitzki, Head of Private Clients.
Annual gifts
“From today, customers with a broadband or mobile contract will regularly find interesting offers on the new platform. This includes in particular an annual loyalty gift which will be the subject of individual communication with each customer throughout the coming year,” it is further indicated.
My comment? Swisscom would do better to offer the best products at the best price rather than going through a sort of rebate that must be financed in one way or another at the expense of customers. Not to mention the costs of managing these gifts. To conclude, more than anything, it remains essential to compare the prices actually charged by operators and not hesitate to change if necessary.
Xavier Studer
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