New social media channels for the SFV and the national teams
The Swiss Football Association (SFV) is breaking new ground when it comes to social media. In order to be able to communicate even more target-group-oriented in the future, he decided, as part of the implementation of the new communication strategy, to align the channels with interest groups with immediate effect. Among other things, TikTok is now part of the SFV’s social media palette.
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Specifically, the realignment means, among other things, that the A-teams for men and women as well as the U-21s including the other junior national teams will have their own channels on Facebook and Instagram, in which behind-the-scene videos, photo galleries, stories , News, interviews etc. on the respective topic can be found «A central point of the communication strategy of the SFV is that the fans of the national teams and the population get even more insights into the teams via social media. By creating new channels and renaming existing ones, we are taking an important step in this direction, ”explains Adrian Arnold, Head of Corporate Communications at the SFV. “In addition, we are focusing on equal rights with the realignment: the women’s national teams with the A-team as the flagship of national women’s football will also have their own platform, as will the U-21s including the other junior national teams. With TikTok we also reach a relatively younger audience. “
In addition to the existing Facebook and Instagram accounts for women’s football (Swiss Women’s Football), related Accounts launched: on Facebook, Instagram and Twitter, the SFV will in future provide information on projects, relevant information for the public, the clubs, referees, players and partners in pictures, videos and text. Grassroots and children’s football will also have a larger, contemporary stage.
In addition, the Swiss Cup will be integrated into these channels. Social media news about futsal and beach soccer can also be found on the association’s own channels. “With this concentration, people, teams and topics that may have been less in the limelight will also get a platform that they deserve,” says Adrian Arnold before the relaunch.
The social media channels of the Swiss Football Association (with links):
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