The Scotch Whiskey Association (SWA), the Scottish whiskey industry advocacy group, has published the 5th edition of its Code of Conduct for Responsible Marketing and Advertising for Scotch Whiskey, which takes effect today. The revised edition includes a section on influencer marketing with new rules and guidelines that reflect the Guiding principles of the influencer (IGP) follow the International Alliance for Responsible Drinking (IARD). The IARD defines an influencer as an “independent third party that shapes audience attitudes through blogs, posts, tweets and the use of other social media, including game streaming platforms.”
To die Guiding principles of the influencer consist of five safeguards, which include selecting, engaging, and tracking influencers. the Guiding principles of the influencer the International Alliance for Responsible Drinking in your opinion …? herethe updated one Code of Conduct for Responsible Marketing and Promotion of Scotch Whiskey on Scotch Whiskey Association website.
