Yvonne Wicki Macus has extensive experience in strategy development, in leading large sales organizations and complex sales projects, as well as in marketing, as stated in a message on Monday. “Yvonne Wicki knows the success factors of an excellent customer and consumer experience and is therefore the ideal candidate for this challenging position,” said CEO Patrick Camele.
Use the opportunities of the new market environment
The market situation has changed fundamentally with the pandemic. The SV Group has used the last few months to strategically reposition itself, to become leaner and more efficient and to anticipate the requirements of the post-Covid market with new offers.
«Yvonne Wicki has significantly shaped the new strategic direction. Now it’s time to implement the strategy and continuously develop it, ”says Camele. “Yvonne Wicki will make the best use of the opportunities offered by the new market environment,” says the CEO with conviction. You have the necessary long-term perspective and have a deep understanding of the needs of guests and customers.
“Our brand stands for sustainability and is firmly anchored in a positive way with customers and guests”, says the new Managing Director Community Catering SV Group. «The SV Group emerged from community catering over a hundred years ago. I am looking forward to leading the core business into the future in what is currently a very challenging and exciting market environment, ”says Wicki Macus.
Wicki Macus joined the SV Group in 2016 as Head of Strategy Projects. After a short time she was appointed Director Customer Management and Sales Community Catering and a member of the SV Switzerland management team. In April 2020 she was promoted to Chief Marketing Officer and member of the Executive Committee of the SV Group.
Before joining the SV Group, Wicki Macus worked in various roles at Coca-Cola HBC Switzerland for around nine years. As the head of the “Outside Consumption” business unit, she gained extensive experience in the catering and vending sectors. Wicki Macus received his doctorate in strategic corporate management from the University of St. Gallen in 2003. She is married, has three children and lives with her family in Uster.
Synergies between strategic business development and marketing
Stephanie Naegeli, SV Group’s Chief Strategic Business Development Officer, will also take over the role of Chief Marketing Officer from Yvonne Wicki Macus. Since joining the SV Group at the beginning of 2019, she has built up the Strategic Business Development (SBD) division, conveyed important impulses to the core business and, thanks to her know-how and experience in the consumer goods sector, promoted innovations in e-commerce. By merging the areas of SBD and marketing, synergies can be optimally used, especially in the area of the digital consumer journey. (pd / lol)
–
