Suzuki Indonesia experienced a remarkable surge in sales during the 2024 Gaikindo Jakarta Auto Week (GJAW), exceeding their target by a staggering 203%. The automaker sold an impressive 1,562 units, marking a two-fold increase compared to the previous year.
Driving this success were Suzuki’s popular models, the New XL7 and New Carry, which accounted for 37% and 20% of total sales respectively. “These two cars are Suzuki’s best-selling products as their respective advantages are able to meet customer needs and expectations,” the company stated.
The stylish Baleno also contributed significantly, capturing 19% of the sales. Other new Suzuki models showcased at the event also saw strong interest from attendees.
A highlight of GJAW 2024 was the debut of the Suzuki Jimny 5-door White Rhino,which was crowned the “Favorite Car” by exhibition organizers. ”jimny reflects the growing market confidence in Suzuki products,” said Randy Murdoko, Dept. head of 4W Sales at PT Suzuki indomobil Sales (PT SIS). “on the positive side, the image of other models has also been boosted and recognized by more automotive enthusiasts.”
the Jimny 5-door White Rhino, launched on the first day of GJAW 2024, offers a fresh take on the iconic off-roader. This pearl arctic white variant comes with exclusive features, including a front bumper under and side under garnish, door visor, chrome door handle garnish, and a spare tire cover adorned with the distinctive rhino logo.
“Apart from focusing on sales, Suzuki is also strengthening after-sales service to provide an optimal ownership experience for consumers,” added Murdoko. “By increasing our service program, we are committed to maintaining long-term relationships with loyal customers.”
Suzuki’s diverse lineup, featuring flagship models like the Jimny, New XL7, Baleno, and New Carry, caters to a wide range of customer needs, from families to businesses. The brand is renowned not only for its quality vehicles but also for its consistent and responsive customer service.
Furthermore, Suzuki’s introduction of hybrid technology in the All New Ertiga, New XL7, and Grand Vitara lines has garnered positive reception, reinforcing the brand’s commitment to innovation and environmental duty. the advancement of Suzuki’s Smart Hybrid Vehicle by Suzuki (SHVS) technology aligns with the growing demand for eco-pleasant vehicles that reduce exhaust emissions.
(take/rgr)
## Suzuki Soars at GJAW: An Interview with PT Suzuki Indomobil Sales CEO
**World Today News**
**Jakarta, Indonesia** – Suzuki Indonesia enjoyed a phenomenal success during the 2024 Gaikindo Jakarta Auto Week (GJAW), shattering their sales target by a staggering 203%.The automaker sold 1,562 units, doubling the figures compared to last year’s GJAW. We sat down with **Mr. Donny Saputra, President Director of PT Suzuki Indomobil Sales**, to discuss this incredible achievement and what it means for the future of Suzuki in Indonesia.
**WTN:** Congratulations on the remarkable success at GJAW! Can you elaborate on the factors that contributed to this impressive 203% surge in sales?
**Mr. Saputra:** Thank you! We are delighted with the overwhelming response from the Indonesian market. Several factors played a role in this outstanding achievement. Firstly, we showcased our latest and most innovative models, including the new generation Swift and the highly anticipated Ertiga hybrid. These models generated immense excitement and interest among visitors. Secondly, we offered attractive promotions and financing options, making our vehicles more accessible to a wider range of customers. Lastly,our dedicated team worked tirelessly to ensure a seamless and enjoyable experience for all visitors at our booth.
**WTN:** The double-digit growth you experienced surpasses even the most optimistic predictions.Did you anticipate such a strong reaction to your new models?
**Mr. Saputra:** We were confident in the appeal of our new models,as they offer advanced features,stylish designs,and exceptional value for money. However, the level of enthusiasm exceeded our expectations. The positive response validates our commitment to developing vehicles that meet the evolving needs and aspirations of Indonesian consumers.
**WTN:** What are your immediate plans following this success? Will you adjust your production targets for the rest of the year?
**Mr.Saputra:** This remarkable performance at GJAW further strengthens our resolve to capitalize on the growing demand for Suzuki vehicles in Indonesia. We will carefully analyze current market trends and customer feedback to inform our production strategy for the remainder of the year. We aim to ensure a steady supply of our popular models to meet customer demand while maintaining our commitment to quality and customer satisfaction.
**WTN:** looking ahead,what are Suzuki’s long-term goals for the Indonesian market?
**Mr. Saputra:** Our long-term vision is to remain a leading automotive brand in Indonesia,recognized for innovation,reliability,and customer-centricity. We will continue to invest in research and development, introducing new and exciting models that cater to the diverse needs of Indonesian consumers.
We are committed to expanding our network and enhancing our after-sales services to provide a comprehensive and rewarding ownership experience for our valued customers.
**WTN:** Thank you for your insights,Mr. Saputra. We wish Suzuki continued success in the Indonesian market.
**Mr. Saputra:** Thank you for having me. We are excited about the future of Suzuki Indonesia and look forward to serving our customers with excellence.
