The famous Suzuki Jimny, which is known almost all over the world as a cheap compact SUV, has attracted the attention of Toyota. They wanted to sell this car under their own brand, but were refused.
Details reports Motor1. The Japanese companies Suzuki and Toyota have recently been closely cooperating, exchanging technologies, developments, and sometimes entire models.
Thus, some Toyota cars in certain markets received Suzuki logos and changed their names. It also works the other way. Toyota is very interested in the budget SUV Suzuki Jimny in order to sell it under its own name.
It is not surprising that this successful and beloved model has attracted interest. But Suzuki refused this, noting that the Jimny is part of the manufacturer’s DNA, and therefore should only carry the native logo.
A company representative compared the status of the model with the Toyota Land Cruiser, on which it is also difficult to imagine other people’s logos. In addition, the refusal also affected the affordable Suzuki Swift hatchback, which Toyota also wanted to sell under its own brand.
OBOZ.UA previously talked about record Toyota sales in 2023.
2023-12-29 13:14:00
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