In his TV campaign, Toom shows that even small projects can make a big difference in terms of sustainability
Having a bird can come as a result of a gray and depressing winter for some people. But in the Toom spring campaign, doing something for sustainability is a very rational goal for the protagonist. The first work of the newly appointed lead agency David + Martin is also the start of a new brand positioning.
The TV commercial, which starts next Wednesday, should mean a change for some Toom fans. Because the hardware store has from the
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