[대구=김정희기자] Daegu Suseong-gu is continuing its global promotion by being invited to “EXPO in Rinku,” a popular mascot character festival in Japan.
Suseong-gu announced that it was the only foreign character other than its own character to participate in the “EXPO in Rinku” held at Rinku Ice Park in Izumisano City, Osaka, Japan for two days from November 9th to 10th.
Yuryukera refers to a local Japanese mascot character and is a festival loved by many people for its cute and friendly image.
One of them, “EXPO in Rinku,” is hosted by Izumisano City, an exchange city with Suseong-gu, and operated in cooperation with the Japan Hometown Character Association.
At this event, Tubi created a Tubi pop-up store and photo zone, including an appearance at the opening ceremony, PR stage, and closing ceremony, meeting with fans, selling goods, and matching beads. To promote Tubi and promote Korea, souvenirs reflecting Tubi in a hanbok were distributed.
In addition, “Kumamon” and “Toobi,” who met in Kumamoto in 2023, gathered together to communicate with fans and also held a photo session. They supported each other and promised to meet their fans next time.
In addition, after introducing Tubi, the PR stage showed a great performance by dancing Rosé’s “Apartment” challenge dance, which is a hit around the world, with Japanese idol YUFU TERASHIMA, receiving a great response from the citizens watching the performance.
The number of visitors reached 17,000 on November 9, 35,000 on November 10, and a total of 52,000 over the two days, and the “EXPO in Rinku” management secretariat said that the event ended with a great success exceeding the previous event. revealed.
Goods sales revenue increased to 168,780 yen (1.53 million won), Tubi dolls and ballpoint pens were sold out on site, and the two-sided eco bag with Korean characteristics also received a warm response on site.
We received requests for participation in character expos such as the “World Character Summit in Hanyu” in Saitama, Japan and the HK Mascot “HAPPINESS” in Hong Kong, and we also held business consultations with characters from overseas character companies in Japan, Taiwan, and Hong Kong.
In addition, at a character policy exchange meeting held at the Izumisano City (Mayor Hiroyasu Chiyomatsu) office, an offer was received to jointly participate with Izumisano City characters Inunakin and Yuryunakin in parallel with the world expo “EXPO 2025” to be held in Kansai, Osaka next year.
Suseong-gu Mayor Kim Dae-kwon said, “The Yuryukera Festival is more than just a gathering of mascot characters, it is an important event that promotes the region and revitalizes the economy. Based on the experience of participating in this expo, we will combine the local culture of Suseong-gu with the character Tobi and grow it into a world-class character that local residents can feel proud of.” He said. /95518050@sedaily.com
How did Tubi’s appearance at the EXPO influence the perception of Daegu Suseong-gu among Japanese visitors?
As the professional website editor for world-today-news.com, I am pleased to present this exclusive interview with two special guests about Daegu Suseong-gu’s participation in the EXPO in Rinku, a popular mascot character festival in Japan. Our first guest is Mr. Kim Dae-kwon, the Mayor of Daegu Suseong-gu, and our second guest is Ms. Yuryunakin, the local Japanese mascot character who hosted the event.
Thematic Section 1: Introduction and Invitation to the Global Promotion Event
World-today-news: Welcome to both of you! Firstly, we’d like to congratulate Daegu Suseong-gu on being invited to participate in the EXPO in Rinku, a popular mascot character festival in Japan. Can you tell us more about the global promotion event and how it has impacted Daegu Suseong-gu’s local economy and cultural exchange with Japan?
Mr. Kim Dae-kwon: Thank you for having us! We are thrilled to be a part of this global promotion event and appreciate the invitation to participate in EXPO in Rinku. It has not only promoted Daegu Suseong-gu on a global stage but also enhanced our cultural exchange with Japan. The event provided an excellent platform to showcase our local character ‘Tubi’ and introduce our city’s unique culture to the Japanese people. The response from the citizens has been overwhelmingly positive, and we received numerous requests for future collaborations.
Ms. Yuryunakin: It’s my pleasure to welcome you both. As the host of the event, I am extremely happy that Suseong-gu and Tubi were able to join us. The EXPO in Rinku is an essential event for promoting our region and revitalizing the economy, and this year, having Suseong-gu participate made it even more significant. The presence of Tubi added an exciting element to the festival, and the people of Izumisano City enjoyed interacting with him. We look forward to future collaborations that will further strengthen our bond with Suseong-gu.
Thematic Section 2: Tubi’s Appearance and Interaction with Japanese Fans
