Surviving and Thriving: How Join UP! and SkyUp Entered the Baltic Market despite Ukraine’s Challenges

A year ago, the Ukrainian tour operator Join UP! entered the Baltic market together with its strategic partner, the airline SkyUp, offering the most popular holiday destinations – Turkey and Egypt – to travelers from Latvia, Lithuania and Estonia.

Despite the war in Ukraine, the closed skies, both companies have not only survived, but also kept jobs for their employees, established themselves in the European market, opened new destinations and expanded the air fleet. Dmitrijs Seruhovs, CEO of “SkyUp Airlines” tells in the interview how it has been possible.

In this interview, Delfi Bizness:

– As a group of companies “UPfamily” (which includes the airline “SkyUp” and the tour operator “Join UP!”) worked on the Ukrainian market until the beginning of the war;

– How the war changed the plans of “UPfamily”, but did not break the spirit of the company;

– How it was possible to continue flights with 11 out of 12 planes;

– How the company entered the Baltic market;

– How Ukrainian business can enter Europe;

– How the pandemic and the energy crisis change travelers’ habits;

– Why do Ukrainian flight attendants wear pants and sneakers instead of tight skirts and high heels.