Al-Futtaim Automotive Group, one of the most prominent business units of the Al-Futtaim Group and the strategic partner for electric transportation for the recently concluded COP28 Conference of the Parties, revealed the results of its extensive survey, which it conducted in cooperation with YouGov with the participation of 2,008 people, and addressed the most prominent perceptions of the residents of the UAE and the challenges facing them regarding… Adopting electric vehicles.
The survey showed significant shifts in views, reflecting a change in the landscape of transportation preferences, with 64% of participants expressing concerns about the environmental impact of vehicles operating with internal combustion engines, which was clearly reflected in their strong interest in moving to electric vehicles in the coming years.
26% of people who do not currently own an electric vehicle revealed their interest in purchasing one within the next 12 months, while 50% of participants said that they might consider moving to electric vehicles during the same period of time, which demonstrates the trend towards adopting electric vehicles.
A large percentage of 63% of respondents expressed their intention to adopt electric vehicles as primary means of transportation within a period ranging from 6 months to two years, an indication that the trend towards sustainable transportation is greatly accelerating.
The strong interest in electric vehicles represents a measure of strong customer confidence in the growth of charging infrastructure in the UAE, as 73% of the population expects charging stations to spread every few kilometers in the next five years.
Customers also expect electric vehicles to spread widely in the future, as a third of respondents expect that between 30-50% of the UAE population will drive electric vehicles or hybrid cars by 2030.
Exceed expectations
Katib Belkhouja, Director of Customer Focus at Al-Futtaim Automotive Group, said: “The results of the survey exceeded all our expectations, especially since 63% of participants explicitly expressed their choice of electric vehicles as their primary means of transportation. The results were not only positive, but provided clear evidence of “The evolution of customers’ perceptions in the UAE towards electric transportation. Conducting this survey was an extremely important step for Al-Futtaim Motors Group, as it gave us an accurate understanding of customers’ mentality, especially against the backdrop of the COP28 conference.”
The main barriers to EV adoption are safety concerns (49%), service costs (44%), limited charging infrastructure (41%), long battery life (41%), and resale value (32%).
68% of participants believe that electric vehicles are more expensive than conventional fuel vehicles, which may prevent customers from adopting electric vehicles.
Charging electric vehicles is a major source of concern, especially since 44% of the population cannot install a charging station at home.
Belkhoja added: “There is no doubt that there are some obstacles that we must overcome, but the results have strengthened our confidence in the electric transportation strategies that we seek to achieve. Also, our commitment to developing the electric transportation system provides direct and clear answers to most of the concerns that hinder the widespread adoption of electric vehicles.” This system includes a wide range of electric vehicles, our own charging station (Charge2Moov) in addition to providing training in the field of electric transportation for the after-sales stage. We are also the only automotive group in the region committed to providing this integrated offer of electric vehicles, so we are all confident. We will be able to accelerate the green transition and fulfill our pledge to increase the proportion of our sales of new energy vehicles to 50% of total car sales and install 10% of charging stations in the country by 2030. Our main goal is to provide universal access to electric vehicles by offering a wide range of “Electric mobility products have a variety of prices and different performance capabilities, which provides a solution to the main price perception that most customers have regarding the costs of electric vehicles versus conventional fuel vehicles.”
influential factors
As for the list of factors influencing the decisions of participants in the survey that encourage more individuals to move towards electric vehicles, factors such as the speed of time required for charging (54%), the increase in the number of charging stations (54%), and developments in battery technology (54%) topped the list. ), and increased driving range (52%).
Belkhoja concluded by saying: “The results of the survey are beneficial to us at Al-Futtaim Group and the wider industry, especially as they clearly demonstrate the critical factors that can accelerate the transition towards sustainable transport in the UAE.”
Since 2008, Al-Futtaim Motors Group has focused on leading the transformation efforts towards environmentally friendly transportation solutions in the UAE, as it was the first company to launch alternative transportation solutions in the country by offering hybrid vehicles in cooperation with Toyota, and later became the first car group to deliver a fleet of Hybrid vehicles for taxi companies. In the past two years, the group has accelerated its focus on electric transportation solutions, through several pioneering initiatives, including the launch of a new dedicated company, Al-Futtaim Electric Transport Company.
The group has launched brands in the new energy vehicle sector that are the best in their class, including Polestar, Volvo Cars, BYD, Toyota, Lexus and the Volvo Group (heavy electric trucks, buses and construction equipment) in the UAE, and has been keen to develop its own charging technology and Charge2Moov in the UAE. It launched the first training center for electric vehicle technicians accredited by the Automotive Industry Institute in the region.
2023-12-15 10:09:07
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