According to a survey, 2 out of 3 consumers in 19 major countries, including the US, China and Japan, answered that they are aware of Korean bio-health products.
The Korea Health Industry Development Institute surveyed 9,120 general consumers in 19 countries from October to November of last year on the overseas awareness of the Korean biohealth (pharmaceuticals, medical devices, cosmetics) industry and announced the results on the 14th. This is the second time since the first investigation in 2021.
According to this, the awareness of Korea as a biohealth product manufacturing country was 75.1%, up 3.5 percentage points (p) from 2021, which was 71.6%.
The percentage of respondents who answered ‘I know a certain product among Korean bio-health products’ also increased slightly from 65.8% to 67.1%. Awareness of medical device products (65.8%) increased by 4.2 percentage points, and cosmetics (78.2%) decreased by 0.1 percentage points.
The percentage of respondents who answered that they know Korean biohealth companies slightly decreased from 62.9% to 60.5%. Among individual companies, Samsung BioLogics had the highest recognition in pharmaceuticals, Samsung Medison in medical devices, and LG Household & Health Care in cosmetics.
Overall satisfaction after using Korean biohealth products was 75.3 points, down 0.3 points from the previous year.
‘The influence of Korean culture such as K-pop on the purchase and use of Korean biohealth products’ was 63.7 points out of 100 points, and the score was particularly high in Asian countries such as India (79.8 points), Thailand (72.3 points), and Vietnam (69.1 points). It was high.
When asked about their willingness to actively recommend Korean products, regardless of user experience, 51.5% answered ‘willingness’ and 33.5% answered ‘average’, and 87.7% said ‘efficacy of the product’ as the reason for recommendation. was number one.
A survey on the perception of Korean medical services was also added to this survey.
Awareness of Korea’s medical service was 61.3%, with 48.4% responding that the national brand and power awareness of Korea’s medical service had ‘strengthened’ since COVID-19, and 12.0% responding that it had ‘weakened’.
Korea’s medical service awareness was high in China, Mongolia, and Vietnam, which are the top countries in terms of attracting foreign patients, but Japan and the United States, which are top countries in attracting patients, have low awareness of medical services, so active publicity is needed, the agency said.
As the strengths of Korean medical technology, cutting-edge medical equipment and facilities (60.0%), excellent medical technology and treatment effects (48.0%), and appropriate price level (41.0%) were cited. was 70.5 out of 100 points.
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2023-06-14 05:12:00
