Surprisingly Volkswagen has reduced prices

The German car giant is aiming to boost sales of electric cars with an unexpected discount

Volkswagen (VW) surprised the automotive market with a significant price cut on its base electric model ID.3. According to information from the special publication “Automobilwoche”, the German automaker plans to reduce the price of the transport an electric car below the psychological limit of 30,000 euros.

From October 1, 2024, the default version of ID.3 offered at a price of 29,760 euros. This represents a significant reduction from the current price of €36,900 for the model ID.3 Pure with a battery capacity of 52 kilowatt hours.

Pricing strategy a VW including a combination of a list price reduction of €33,330 and an additional purchase bonus of €3,570, resulting in a final price of €29,760. For comparison, in December 2022, customers had to pay around 44,000 euros ​​for the same model.

Martin Sander, the new head of the “Sales” department at Volkswagenhe said: “Our aim is to encourage as many customers as possible to switch to electric models Volkswagen. Attractive base pricing plays an important role in this. We worked hard on our internal costs. That’s why we now offer ID.3 Very clean at a much lower price.“

The move is seen as a strategic offensive on the part of VW in the context of the current crisis in the automotive industry. The price cut is also being interpreted as a political gesture responding to criticism of the lack of an affordable electric model in the company’s portfolio.

It is important to note that this promotional price is scheduled to be valid until the end of 2024. It remains to be seen how the market will react to this aggressive pricing policy and whether it will lead to an expected increase in sell an electric carand Volkswagen.

Experts in the automotive sector expect that this trend will de VW could trigger a wave of price changes among other manufacturers as well, which could ultimately accelerate the move to date electrical conductivity in Europe.