The online newspaper: Chocolate prices are not always easy to understand, and the result in Nettavisen’s price check is surprising.
– Oh, there was a big price difference, says Stine (26), whom Nettavisen meets at Kiwi in central Oslo.
She was not aware that the same type of chocolate can have very different prices.
See all prices below
Nettavisen has checked the three low-price chains Kiwi, Rema 1000 and Extra: We have looked for varieties that can be found both on the small good shelf and either as a chocolate bar or in a separate bag.
Huge differences
The result shows enormous price differences.
It costs 39.90 for a large plate of Crispo. It may not sound so daunting, but the price per kilo will be 257.42. And in the small goods shelf you will find exactly the same chocolate for NOK 149 per kilo.
A bag full of Smørbukk costs 45.90. Well, it’s well below fifty, you might think. But the price per kilo is a whopping NOK 306. In the small goodies shelf, you will find the exact same caramel chocolate for less than half the price.
The most expensive in the check is Hobby.
As a chocolate bar, it costs 18.80. Not a huge amount, but you don’t get a lot of chocolate in the package either. Only 48 grams.
If you pick exactly the same chocolate from the small goodies shelf, you can pick 2.5 times as much, and the price will still be lower.
– So nice!
– So strange! There was a very big price difference, says Ella Heder (19), who visits Kiwi with Leah Elise Svensen (20).
– Maybe they can charge more when it is wrapped. Then it’s easier to see which brand it is than small goodies, wonders Svendsen.
The snack is in the vast majority of cases cheaper, and in some cases extremely much cheaper than a bag or bar.
Exactly the same item
At Extra, it is clearly marked that the Hobby chocolate is Nidar’s variant. The logo clearly shows what it is.
At Rema it is a little more difficult to see. There is no logo on the small goodies shelf, but it says “Nidar Hobby” on the box.
At Kiwi, it is not possible to know that it is Nidar’s Hobby chocolate in the box. On the poster it just says “Hobby Chocolate Bit”. Underneath it says “Consumer Contact Unil”. Unil is Norgesgruppen’s own brand company, which, among other things, is behind First Price.
In response to a question from Nettavisen, Kiwi confirms that Hobby i smågodthylla is made by Nidar. The same applies to Bamsemums, which can be found both on the small good shelf and in bags.
– Bamsemums is from Nidar (Orkla), but it is Unil who is responsible for the small good loose weight concept. There are several brand suppliers who deliver snacks to Unil, says communications advisor Nora Mile Helgesen to Nettavisen.
– Difficult to act smart
– I usually buy small things, but it is certainly good to be aware of this price difference, says Stine (26).
– These are expensive times and everything is more expensive, so it’s good to know when there are such big differences
She thinks the pricing in stores can be confusing.
– It is stupid that it is so difficult to find out about the prices in the store. I feel it can be difficult to know how to act smart, says Stine.
She believes it should be easier to compare prices.
– I don’t quite understand why there is such a big price difference, can the small goodies be cheaper because they are in front?
An exception to the rule
Smågodt is cheaper for all the types Nettavisen checked. With one exception. Seigmen. Here, the kilo price is ten kroner higher for the small good variety than Laban Seigmann from Nidar.
– Seigmenn is a very price-pressured product in the market and that is the reason why this has a lower price per kilo than small goodies, says Helgesen in Kiwi, who states that they also have another type of seigmenn at an even lower price.
– Why are most varieties more expensive in a bar/bag than in a small-goods shelf?
– Loose weight is generally cheaper than in a pack/bag. It is cheaper to sell as loose weight, as you avoid a number of costs related to packaging and packaging.
No quantity discount
Normally in stores, you get a quantity discount when you buy larger packages. Why doesn’t that apply to chocolate?
Extra’s communications manager responds as follows:
– It is absolutely true that it will usually pay off to buy large packages. In this case, it is wrong to compare packaged chocolate with snacks that have a fixed price, says Extra’s communications manager, Harald Kristiansen.
– The snack price is an average price, where some varieties of snack get a low price compared to whether they are packed in a bag. You can probably also find examples of the opposite, he says.
I think the purchase price decides
Rema 1000 explains the price differences as follows:
– The reason for the price difference is the cheaper purchase price of small goods in bulk. It has, among other things, packaging and the quantity we buy in, says purchasing director Arild Blindheim.
– We are happy that we can offer cheaper snacks for those times when our customers want to enjoy themselves a little extra. We also hope, of course, that they will also take some fruit and vegetables with them in the trolley, he says.
That’s how big the price differences are:
Extra
Name Bar/bag Treats Price difference Hobby 391.67 149.00 242.67 Sørbukk Original 306.00 149.00 157.00 Bamsemums 188.18 149.00 39.18 Troika 186.36 149.00 37.36
Kiwi
Name Bar/bag Snacks Price difference Milk buttons/Milk spots 206.21 149.00 57.21 Bamsumums 188.18 149.00 39.18 Rice bread 172.07 149.00 23.07 Seigmenn Laban/Jel figures 138.08 149.00 −10 ,92
Rema 1000
Name Bar/bag Snacks Price difference Hobby 391.67 149.00 242.67 Butter goat 306.00 149.00 157.00 Crispo 257.42 149.00 108.42 Banana/Chocolate banana 219.5 149.00 70.50
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