MONTREAL, Might 23, 2024 – The SaluTERRE Federation, whose member organizations embrace Équiterre, the Fédération de la jeunesse agricole du Québec (FRAQ), Vivre en Ville, Protec-Terre and the Co -association for Agriculture Associated to Ecology (CAPÉ), launching its stunning poster marketing campaign to boost consciousness among the many public concerning the disappearance of agricultural land and the implications e on Quebec meals autonomy.
The multi-format marketing campaign, which ought to final just a few weeks, will be seen on three billboards in Boucherville, Saint-Hubert and Boisbriand, in addition to on digital screens on the Palais des congrès de Montréal.
It is usually out there on digital platforms and will probably be seen on numerous show media for most people and even on farms. It presents messages that present that with out agricultural land, we’ll lose entry to meals that Quebecers love.
“We would like individuals to make a transparent connection of their minds: if we lose increasingly more agricultural land, there will probably be much less native meals on our plates. We’re dropping a part of who we’re and we’re placing our future meals safety in danger. »
-Carole-Anne Lapierre, agronomist, agricultural analyst at Équiterre and spokesperson for the SaluTERRE Federation
“That is why we selected meals which can be culturally and culinary vital to many people, like Quebec blueberries,” she stated.
urgency and emotion
“We would like this marketing campaign to create a sense, as a result of agricultural land is not only an extraordinary panorama if you cross by in a tank. That’s what feeds your loved ones. These are your childhood recollections. That is what strengthens your dessert. It’s the lifeblood of our areas social and financial construction. It’s the livelihood of our world, our subsequent technology in agriculture,” concluded David Beauvais, president of the FRAQ.
The SaluTERRE Federation remembers that since 1998, Quebec has lower virtually 61,000 hectares from its agricultural space, a deficit equal to 45 hockey rinks per day. Nonsense once we know that solely 5% of our land is in agricultural zones, in comparison with 58% for France and 45% for the USA.
The Federation has additionally filed a reminder final February, as a part of the Nationwide Session on land and agricultural actions, and made a number of requests to the federal government.
To this finish, an applicable demonstration was additionally created for the Quebec Municipal Union (UMQ) conferences on the Palais des congrès de Montréal to demand extra management from our elected officers on the problem.
In regards to the SaluTERRE Fellowship
The SaluTERRE Alliance, launched in November 2023, is a coalition of member organizations from the sectors of agriculture, atmosphere and planning, with the help of a number of Quebec organizations and social actions that wish to defend land Agricultural. Our purpose is to realize high-impact adjustments to extend safety of land and agricultural exercise by informing the general public in addition to decision-makers in any respect ranges. To comply with us: alliancesaluterre.ca
For extra info:
2024-05-23 12:35:13
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