Did you fall in love again during the Super Bowl?
While in the USA the biggest companies fight for the title of the best commercial clip during the half-time break, ProSieben once again discovered a lot of love in the countless commercial breaks.
In every commercial break, pretty female faces beamed at us – with the promise to find the sooooo great love.
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As for many years, the dating exchange “Parship” has booked countless spots to advertise itself. But why?
Are football fans really all single, love fast food and have bad internet?
Yes – at least in the eyes of the advertising companies.
Most TV broadcasters work with marketers who are supposed to ensure that companies book spots in the advertising spaces.
The marketers use market research analyzes that contain demographic data, which are intended to show potential advertisers that their product is perfect for the particular program.
This demographic data includes age, gender, hobbies, viewing habits, household size and often also relationship status.
The advertising partners are then addressed with this information. If they see a connection to their product, the chance increases that they will advertise their product in the context of the respective program with spots.
► But who actually watches the NFL?
Sport in general is viewed by the majority of men. Since the games in Germany are broadcast in the evening or at night, they are rarely seen by the entire family. Rather alone or in groups – preferably in connection with fast food or snacks.