Super Bowl Advertisers Embrace Women Viewers with Smart and Funny Commercials
The Super Bowl is not just a sporting event; it’s a cultural phenomenon. Every year, millions of people gather around their televisions to watch the game, enjoy the halftime show, and of course, indulge in the highly anticipated commercials. And this year, advertisers are making a conscious effort to embrace women viewers with smart and funny commercials.
Traditionally, the Super Bowl has been dominated by beverage, technology, and auto brands. However, this year, health and beauty companies are joining the mix. For the first time, brands like L’Oreal NYX Professional Makeup and e.l.f. cosmetics are stepping onto the Super Bowl advertising stage. They are recognizing the significant female viewership and aiming to capture their attention with innovative and entertaining ads.
One of the reasons behind this shift is none other than Taylor Swift. The pop sensation’s highly publicized relationship with Kansas City Chief’s star Travis Kelce has generated immense buzz. Experts believe that Swift’s presence at the Super Bowl will not only increase the size of the audience but also diversify its demographic. Paul Hardart, a clinical professor of marketing for New York University’s Stern School of Business, explains, “Swift boasts a massive, devoted fan base, and her relationship with Kelce adds an intriguing and romantic element to the event, making it even more appealing for brands to associate themselves with her presence.”
With an estimated 110 million viewers expected to tune in to this year’s game between the San Francisco 49ers and the defending champion Kansas City Chiefs, advertisers are seizing the opportunity to captivate a diverse audience. One of the standout commercials comes from L’Oreal NYX Professional Makeup, featuring Cardi B. The rapper promotes Duck Plump lip gloss in a spot that highlights powerful women. This marks the first time that L’Oreal NYX Professional Makeup has advertised during the Super Bowl, and they are confident that their ad will be both hilarious and memorable.
Another newcomer to the Super Bowl advertising scene is e.l.f. cosmetics. They have chosen to reunite some of the cast of the hit TV show “Suits” for their commercial. The spot showcases lawyers hauling various celebrities into court, creating a humorous and engaging storyline. By featuring well-known actors and incorporating humor, e.l.f. cosmetics aims to capture the attention of viewers and leave a lasting impression.
The Super Bowl is not just about the game itself; it’s about the entire experience. Advertisers understand this and are constantly looking for ways to make their commercials stand out. This year, they are embracing women viewers by creating smart and funny ads that resonate with a diverse audience. As the Super Bowl approaches, anticipation builds not only for the game but also for the commercials that will entertain and captivate millions of viewers worldwide.