In his shop at Freiheitsplatz 1, Stefan Kalch attaches particular importance to quality and sustainability, but identification with products also plays an important role for him. Although these terms are already abused, these values have been the basis of SUNSETSTAR’s business for 20 years. Surrounded by carefully selected products that don’t have to be reinvented every season and are more than just a trend, customers enjoy “a feel-at-home atmosphere” and first-class advice. “There is a strong desire for something ‘permanent’, for something that can be trusted,” says Stefan Kalch. He also sees the store as a platform for creative people, idealists and activists.
At SUNSETSTAR you can find traditionally made raw denim from Momotaro and Japan Blue from the jeans mecca of Okayama, Scarti-Lab from Bologna, who have already made a name for themselves with their comfortable and detailed garments, and the bull leather boots by Red. Wings from the USA. It’s not just about selling fashion, it’s a special passion that connects the two with brands and their customers. “Your home is not where you live, but where you are understood.” “Customers become friends and vice versa,” adds Stefan Kalch.
–
