The results of the summer sales are mixed in Chartres. The 5th week extension of the sales period did not have the expected effect on store traffic. The President of the City Traders’ Union draws up a mixed picture and calls for the calendar of promotion periods to be modified.
The summer sales end this Tuesday, August 1. The extra week granted to try to compensate for the effect of the riots ” didn’t change much” advances the president of Vitrines C’Chartres, Juliette Pichot. Bargain hunters have allowed some businesses to do well, but ” overall, the results remain mixed with days of attendance that alternated with days without any customers commented J. Pichot, herself at the head of a men’s ready-to-wear store in the city centre.
The changeable if not rainy weather in the second half of July also did not contribute to a rush in the stores. Consumption patterns also vary. They have even changed profoundly since the advent of online sales sites. It is no longer necessary to wait for the sales period to take advantage of promotions. ” Sales are no longer an event. They come too soon and last too long regrets Juliette Pichot who pleads for a new seasonal temporality, in autumn and spring. This would allow, according to her, to destock, which is the first objective of the sales, and not to sell off seasonal clothes. »
At the national level, the balance sheet is quite negative for local businesses, indicates the union of independent workers (SDI). The provisional figures suggest a drop in attendance of 15% to 20% compared to 2022. A drop that the representative of the merchants of Chartres puts into perspective, who also speaks as vice-president of the Showcases of France. In this somewhat gloomy context, businesses in the Centre-Val de Loire region are doing quite well ».
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