Summer outdoor tourism towards 56.5 million visitors

(ANSA) – ROME, APRIL 22 – With a forecast of presences of 56.5 million for the months of June, July, August and September, the volumes of the 2024 summer outdoor tourism season are expected to be in line with those of last summer (the number of presences stood at 56.3 million) and increased by 1% compared to the pre-pandemic period (55.9 recorded in 2019). They are among the data for 2024 from the Outdoor Tourism Observatory, signed by Human Company and Thrends “This positive forecast is also supported by a growth in on-the-book employment recorded by tourist operators (outdoor and trade) and institutional , which highlight very promising data for the summer – it is explained – in March 2024 around a fifth of the accommodation facilities already had an occupancy between 61% and 80%”. The foreign market, as emerges from the Observatory’s forecasts, “will be increasingly decisive in the upcoming season: in fact, the best performance since 2017 will be recorded, with an estimated 30 million visitors (53% of the total)”. This confirms “the strong attractiveness of the natural, cultural and artistic beauties of the Bel Paese on foreign travelers (especially coming from key European markets for open air such as the Dach and Benelux area). More specifically, trade operators see Germany as the The fastest growing country of origin, followed by Holland and Denmark.” The Italian market, “which will make up the remaining 47%, will be more or less in line with past years, but slightly decreasing compared to the 2021 values ​​and below the pre-2020 average values. This will certainly be affected by the return of long-term travel haul and in the Mediterranean countries, the decline in spending power and the revision of the holiday budget, with a recalibration of destinations and a change in the number of nights in particular, the North-East will be the driving geographical area in terms of performance (25.1 million estimated presences) especially for Northern European tourists who consider it particularly attractive due to the high-level offer and geographical proximity; the other areas of Italy will instead be more stable with past or current results slight decline”. (HANDLE).