München
“Hello” and goodbye: Pop star Adele said a tearful farewell to Munich – after ten concerts in around four weeks. “Thank you, Munich,” the 36-year-old shouted on Saturday evening to the cheers of more than 70,000 people who had enthusiastically celebrated her show in the pop-up stadium specially set up for the concert series.
And with good reason, because the Brit had put on a thrilling show with great music, good entertainment and great emotions. “This is absolutely magical, I have goosebumps,” said the singer. Visibly moved, she sang her big hit “Someone like you” with the audience one last time. Now she wants to live the life she has built for herself over the past seven years – without tours and concerts.
At this point you will find an external content (Instagram). You can display and hide content from this provider with one click.
Show
Hide external content
Advertisement for the provider Instagram denied via the consent provider
Guests like to spend money in Munich
Munich’s restaurateurs are equally happy: the ten concerts in August were “a great story”. “It was like a summer fairy tale,” said the president of the Bavarian Hotel and Restaurant Association (Dehoga), Angela Inselkammer, to the German Press Agency. She does not yet have any statistics or reliable figures. But: “The hotels were simply full – and at very good rates.” This applies not only to the city of Munich, but also to the surrounding area.
August went much better than usual. “Demand was great and there were definitely guests who wanted to spend money.” And that was despite the fact that most of the tickets for the British singer’s ten shows, which have been running since the beginning of August, were not exactly cheap.
More than 700,000 Adele fans attended the concerts
People from all over the world traveled to Munich to see Adele. According to the organizers, 730,000 tickets were sold for all ten concerts, even though they weren’t exactly cheap. For their money, visitors sat in a huge concert arena that was completely tailored to the singer’s needs and decorated in black and white in the Adele look.
At this point you will find an external content (Instagram). You can display and hide content from this provider with one click.
Show
Hide external content
Advertisement for the provider Instagram denied via the consent provider
The centerpiece was a gigantic screen, a world record size of more than 4,159 square meters, as it was said. On it you could see not only the singer, but also videos of individual songs. The so-called Adele World was also set up around the stadium, with food and drink stands and karaoke, among other things.
Adele viewers are a goldmine for Munich’s gastronomy
The visitors not only had to sleep and eat somewhere – they also shopped, took taxis or buses. Munich’s economic advisor Clemens Baumgärtner (CSU) had expected the concert series to bring in around half a billion euros for the city’s economy.
“We are assuming additional local added value of several hundred million euros,” says Manfred Gößl, Managing Director of the Chamber of Industry and Commerce (IHK) for Munich and Upper Bavaria. “After Adele’s concerts, we can summarize from an economic point of view: restaurants and hotels, retail and souvenir stands, as well as bus and taxi businesses have benefited from the concert-goers, who generally stayed in Munich for more than just one day.”
The concerts in Munich may have been the last opportunity to see the 36-year-old live. She has announced that she wants to take a longer break after that. For Dehoga President Inselkammer, one thing is clear: she’d be happy to do it again. Munich could use a superstar concert series like this on a regular basis.
Environmentalists see concert series as a climate fiasco
But the EU Climate Pact doubts whether this would really be a good idea from an environmental and climate protection perspective. “At first glance, the decision to hold the concert series in a central location appears to be more sustainable than a tour in different cities or even countries,” it says in a statement. At second glance, however, the matter looks somewhat different.
EU Climate Pact Ambassador Julian Vogels asked 1,407 concert-goers how they came to Munich. The result: one in four (24.3 percent) came by plane. The average carbon dioxide emissions per person were 41.14 kilograms – as much as a tree can offset in three years.
Visiting your own city
X
You have added the article to your watchlist.
to watchlist
Bill Kaulitz fulfills Adele dream in Munich: “Best night ever”
X
You have added the article to your watchlist.
to watchlist
Helene Fischer and more: Star power at Adele concerts in Munich
X
You have added the article to your watchlist.
to watchlist
That is many times higher than, for example, the average journey for the 2023 summer tour of the band AnnenMayKantereit (12.44 kilograms). “Adele’s fans are more international, and that is precisely why it is a climate policy fiasco that Adele prefers a concert series in Munich to a tour,” is Vogels’ conclusion.
“If Adele had played in five major European cities, for example, the average travel distance would have been significantly reduced and thus significantly fewer people would have chosen the climate-damaging airplane as their mode of travel.”
Messe München considers Adele concert series a great success
The Munich Trade Fair, host of the concert series, is just as pleased as the restaurateurs about the success of Adele’s performances: “This brought international recognition to the region and to the Munich Trade Fair. The ten concerts were also a great economic success for the city and the entire surrounding area,” said the two trade fair directors Reinhard Pfeiffer and Stefan Rummel. With the pop-up arena built especially for Adele, the trade fair showed what extraordinary experiences can be realized on the site.
The Adele world had space for almost 80,000 spectators per concert – and with a beer garden and karaoke stage, there was also entertainment offstage. © IMAGO/Sven Simon The Adele world had space for almost 80,000 spectators per concert – and with a beer garden and karaoke stage, there was also entertainment offstage.
by IMAGO/Sven Simon
“}”>
Now Adele is looking forward to her everyday life. She will be flying home in a few hours, she told the audience. She also already has plans for Monday: “I’m taking my child to school.”
At the end of October, there will be another series of concerts in the USA, in Las Vegas. After that, Adele announced that she will not be seen for a very long time. She wants to enjoy the life that she has built for herself, said the singer, who is known to not like to tour and last performed on the European mainland in 2016.
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘
fbq(‘init’, ‘2523508247947799’);
fbq(‘track’, ‘PageView’);
