Summer Course on Digital Marketing and Co-Creation: Expanding Business Opportunities in an Uncertain Environment

The Antonio Machado campus of the International University of Andalusia in Baeza has programmed for September -days 6 to 8- a summer course dedicated to ‘Digital marketing, co-creation and generation of value in an environment of uncertainty’, which will be led by Professor Manuel Parras and the president of the Andalusian Marketing Federation (FAM), Manuela Aránegan.

The objective of this training is to transmit to the business fabric the importance of the digitization of marketing to expand their market and break the geographical limitations of their businesses. In this sense, yesIssues related to communication, positioning, packaging, branding, technology and cybersecurity, digitization, internationalization, artificial intelligence or big data will be addressed.

For this, it will have experts in the field such as the professor of Computer Science and Artificial Intelligence at the University of Granada (UGR), director of the Andalusian Interuniversity Institute of Data Science and Computational Intelligence (Dasci) and member of the Intelligence Advisory Council Artificial of the Government of Spain, Francisco Herrera.

Likewise, the project director and founding partner of the Cabello x Mure agency, Enrique Moreno; the professional marketing managers in Aires de Jaén, Rocío Chacón; the senior computer engineer and founding partner and CEO of InnovaSur, Juan José Prieto.

The journalist and manager of AColor Marketing and Communication Agency, David Baños; the director of Communication and Marketing -Holding Empresarial- Rayko Lorenzo; the associate professor of Marketing and Market Research at the UJA, Jesús Pegalajar, and the marketing professional at Thafhleer Industrie, Raúl Cobos.

The meeting is aimed at both small and medium-sized entrepreneurs as well as marketing managers, students and researchers in the area of ​​social sciences, especially marketing and business administration.

This course is part of the program that UNIA has prepared for the Antonio Machado de Baeza headquarters, which will host 16 Summer Courses -eight courses and eight meetings- from August 21 to September 8.