The forecasts for the next holiday season indicate that the destinations in southern Brazil are positioned as the most chosen by Argentine tourists. As explained to Chain 3 Gustavo Beggiato, from Beggia Turismo, the beaches of the neighboring country are on point when comparing prices.
The relative exchange rate stability, with the “blue” dollar trading at just over $1,200, is a factor that favors international destinations. As Beggiato explained, there was an increase in inquiries and reservations for vacations in Brazil, to the detriment of national destinations.
The relationship of consultations is remarkable. “Of 10 people who enter, nine consult you about Brazil and one on the Argentine coast,” he noted. Although the season on the Atlantic Coast has not yet started, Brazil has already shown clear interest since August, thanks to exchange rate stability.
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• How much does a package to Brazil cost and what does it include?
Prices for a basic package, which includes bus transportation, seven nights of accommodation in a hotel for a typical family, breakfast and half board (buffet) plus health insurance, are around $500.000 per person.
Furthermore, it is expected that they will be implemented financing plans with credit cards, which could make travel even easier. “There may still be news regarding that issue, as we get closer to the season,” Beggiato added.
In the air field, Marcelo Freixo, president of Embratur, announced at the International Tourism Fair that this year there will be the largest offer of flights to Brazil in 16 years, with 276 weekly frequencies from different places in Argentina. “There are 23 routes operated,” highlighted Frey, which predicts an increase in connectivity and options for travelers.
With these projections, the south of Brazil is emerging as the favorite destination for vacations, while national destinations will have to adapt to this new reality in order not to lose competitiveness and attract tourists.
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• Change of preferences and outbound tourism
Argentine tourism faces a significant change in traveler preferences, with a notable increase in searches for destinations in Brazil. Rental prices on the Atlantic Coast are becoming prohibitive, reaching figures that exceed $2,000,000 per week in destinations like Cariló.
Economist Vanessa Toselli, author of a report by Ieral-Mediterranean Foundation, highlighted that “the ratio of tourists between residents who travel abroad and those who come to vacation in the country has changed”, going from 2 to 1 to 1.37 to 1 in recent times. This trend indicates a growing concern about the departure of dollars from the country due to outbound tourism.
The report also noted that searches related to foreign tourism have grown by 54% year-on-year, while those for domestic tourism only increased by 15%. “In times of very low exchange competitiveness, that ratio of emissive versus receptive reached 2 points,” Toselli explained to Chain 3, suggesting that the situation could worsen with the elimination of the COUNTRY tax scheduled for the end of the year.
The figures indicate that a net outflow of $2.5 billion from tourism is anticipated, which represents a significant challenge for the country’s tourism balance of payments.
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On the other hand, different listeners who communicated with the Messenger of Chain 3, They told different experiences when vacationing in Argentina or abroad. “The rental of just one tent in Mar del Plata, on Playa Grande, costs $2,800,000,” said a listener.
“Rent an umbrella here is more expensive than a day in a hotel in Brazil,” says Javier, a traveler who opted for the Brazilian destination due to the high costs in Argentina.
Traveler testimonials reflect frustration with local prices. “They asked me in Cariló for $2,000,000 for a week in March. They are all crazy,” Rafael told the radio’s Messenger.
It is worth clarifying that the price is not always expensive because the owner of the hotel or cabin whimsically thinks of charging a high value, but rather it has to do with Argentine costs that are much higher, such as taxes and issues linked to seasonality.
The report concludes that, for domestic tourism to be competitive, it is essential to seek promotions that encourage Argentines to vacation in the country, in a context where Brazil is presented as an increasingly viable and economic option.
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Report by Fernando Barrionuevo.
