- Every summer period, actors, singers and music producers join forces with brands to create that definitive sound that hooks us. What’s yours?
- We review some of the commercials that you have surely seen on television this summer.
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The 90s hit of dance music’s anthems, Show Me Love, by Robin S., plays in this spirited commercial from Zalando. Talk about the longing of a person who seeks affection in someone who feels love but does not show it in actions. It is part of the Activistas del optimismo campaign, with well-known influencers and dancers.
‘Joy of living’ at any age
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The indie music group, Tu Otra Bonita, covers this song by Ray Heredia, an invitation to enjoy every minute, for the Santa Lucía Seguros spot. “You learn to live by living”, is the philosophy of the campaign in which we see adults reinventing themselves and squeezing their time. Your other pretty is a recognized band
for its unique fusion of rhythms: “The song talks about how the force of love prevails”.
‘Summer’ in barco
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British DJ Calvin Harris topped the charts in Europe, Australia, Canada and the US in 2014 with this pop song, which encourages you to enjoy an MSC cruise. Summer tells the story of a boy in love: “We could be together, girl / As long as the skies are blue… ”. And with an engaging chorus, it links with the arrival of autumn: “We fell in love / While the leaves turned brown…”.
Miriam and ‘Rodolfos’
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Miriam Rodríguez (OT) adapts her style to this composition by Antonio Orozco for Pescanova, Rodolfos, something good every day. The campaign once again uses
happiness to promote prawns. “The theme invites you to be in a good mood”, Says the singer, who emerges from the rumba airs of the original.
The power of ‘Sana sana’
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Nathy Peluso puts the soundtrack to Magna San Miguel beer in this proposal that encourages us to think, take nothing for granted and write the script of our lives. Javier Gómez Santander, screenwriter of The Paper House and Red Sky, while four series scenes are sneaked in that can be rewritten.
‘Let’s see what happens’ with Mario
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Rigoberta Bandini’s love at first sight theme, who appears briefly in the spot, is Estrella Damm’s summer soundtrack. In it, Mario Casas misinterprets the ‘signals’ of Mireia Oriol, who risks and ‘throws herself’ into the sea when she discovers a stranger cleaning the rocks, in front of the sight of another handful of actors. The idyllic setting, Cala Turqueta de Menorca.
‘The summer rush’
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The production company Heaven Music has created this catchy song that encourages you to buy the ONCE Summer Extra. “I am crocanti, I am the gold of Peru, call me tiramisu. Apollo on pole …Improvised actors who trust their luck inton.
‘Oh, la, la !, a classic for the sales
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The British Goldfrapp triumphed in 2000 with this sound made with a synthesizer
and an electric guitar, which announces the El Corte Inglés sales. The song, a song
to freedom whose lyrics are not heard here, has appeared in series such as NCIS, CSI, Bones …
‘This day is life’
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The poet Elvira Sastre opens this advertisement for Alhambra beers reciting the verses of Juan Ramón Jiménez: “A day is not a day of life, but a life”, with the music of rapper C. Tangana, You stopped loving me, together the Niño de Elche and La Húngara, in the background and an encouraging letter: “I do not cut my life in days, but my day in lives: every day, every hour …”.
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