SummaryGalego.com | La Voz de Galicia strengthens its management team with the appointment of Marta Varela Rilo as Director of Marketing and Sales

La Voz de Galicia has announced an important appointment in its management structure. Marta Varela Rilo has been appointed as the new director of the Marketing and Sales department, joining the company’s Management Committee. This move reinforces the group’s commitment to strategic leadership in an environment of constant change and digitization.

Marta Varela Rilo, born in Touro in 1977, has an outstanding academic and professional training in the field of marketing. She has a degree in Political Science and Administration from the University of Santiago de Compostela, as well as a master’s degree in Commercial Management and Marketing from the Interregional Business University and a master’s degree in Digital Marketing from the ESIC School of Business and Marketing.

Since joining La Voz de Galicia in 2008, Varela has played a vital role in developing marketing strategies for the company. In her new role as director of the department, she will be joined by María García de Dios, who will be head of Marketing. Together, they lead key activities to grow the brand and expand its reach in the competitive media market.

The marketing team led by Marta Varela works closely with the Digital Subscription area, coordinated by Ana Lorenzo. This area is linked to the Digital Strategy department, under the direction of Tomás García Morán, who emphasizes the importance of an integrated strategy for the digital growth of La Voz de Galicia.

With this appointment, La Voz de Galicia reaffirms its commitment to strengthening its management structure, focusing on digitization and optimizing its marketing and sales strategies. Marta Varela’s knowledge and training is essential in taking the company to new levels of innovation and growth in the media sector.