Suggest “3 ways” to review sustainable tourism companies Nowadays, there are often allegations that most travel companies are green bleachers. amid the outbreak of COVID-19 That makes people turn to travel and travel more responsibly to the environment.
Suggest “3 ways” to review sustainable tourism companies Nowadays, there are often allegations that most travel companies are green bleachers. amid the outbreak of COVID-19 That makes people turn to travel and travel more responsibly to the environment.
Information from the World Travel and Tourism Council and Tripdot. Com in January said nearly 60% of travelers had made sustainable travel options in the past few years, and nearly 70% were actively seeking sustainable travel options.
But James Thornton, CEO of tour company Intrepid Travel, finds it difficult to find a travel company that is serious about sustainability.
“You’ll find hotels proclaiming that they do business in a sustainable way. Then you’ll find very few plastic bottles of shampoo and shower gel when traveling to these hotels. That’s just bleaching. “It’s just how companies try to make the image to their customers that they’re more environmentally conscious,” Thornton said. Or are they environmentally conscious? It doesn’t mean anything.”
Such efforts have grown exponentially along with the increasing demand for services and products that reflect sustainability. The result that follows is A mix between those who actively campaign for the environment and those who leapfrog the environmental awareness trend. And take pictures to create images with that flow through the seed. trees or mountain forests This is their marketing material with no action to back up their claims.
The CEO of travel company Intrepid Travel advises travelers to consider three areas. to consider companies that operate in a sustainable manner
1. Sustainable business history
To be sure whether a company is operating sustainably or not, look at the history of the company to see if it is involved in sustainable business operations. Or is it just an appearance? If the message of sustainability is new to the company That company is unlikely to be a truly sustainable tourism company.
“If encountering this situation Customers or consumers need time to research to find out more about whether a company has a strong track record in environmental activities. Or what the company does is just a marketing plan. And it’s just greenwashing,” Thornton said.
2. Check measures to reduce carbon emissions
Travelers should look to see if companies are taking measures to reduce greenhouse gas emissions. “In fact All travel companies must support climate crisis recovery, so the best way travel companies can take action is to take measures to reduce greenhouse gas emissions.
Thornton recommends travelers check the Glasgow Declaration on Climate Action in Tourism. The Glasgow Declaration on Climate Action in Tourism website lists organizations that have committed to reducing greenhouse gas emissions and have plans. The weather side shows their work in this field. and must have their signature published on climate plans regulated by the United Nations World Tourism Organization (UNWTO).
3. Look for a certificate.
Finally, look for an independent assessment that appears on the certificate as a truly sustainable travel company. To obtain this certification, companies must undergo a three-year review by B Lab, a non-profit organization, and accreditation.
As for the B Corp certification, fees start at $1,000 for companies with annual revenues below $1 million.
“The fee is very cheap. especially if you are serious about doing business sustainably,” Thornton said, adding that His company costs about $25,000 a year for certificates.
Thornton ends by instructing travelers to ask these questions to companies that want to use their services: Is the company operating in a sustainable manner, for example, using renewable energy sources? Do you cook from local ingredients? Employed from people in the community and who is the owner of the hotel?
