The Austrian company was also voted “Business Superbrand Austria”.
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The third international Novomatic Marketing & Communications Summit took place at the end of June with more than 70 international communication experts. Apart from that, the company has every reason to be happy: it has just been awarded the “Superberbrand” award.
“We are Novomatic”
As part of the online conference, specialists from the Novomatic AG Group presented their best practice examples from the areas of marketing and communication.
Novomatic CEO Johannes Gratzl addressed the participants from around 20 countries with motivating words and reported that the first half of 2022 was already very gratifying thanks to the excellent work of the employees and strong products.
Stefan Krenn, Director Group Marketing & Communications, also thanked for the great effort and commitment of the international colleagues in these unusual times and presented the current employee campaign with the motto “We are Novomatic”, in which numerous colleagues from the headquarters in Gumpoldskirchen personally participated as an example of successful employer branding. With the mention of the increase in country activities from 90 to 100, the growth of the subsidiaries to around 50, the constant number of employees and the numerous awards, he also drew a positive summary of the business developments.
Best practice examples from the areas of marketing and communication
Numerous best practice examples were then presented in lectures by Alexandra Lindlbauer, Head of Group Communications, media law specialist Peter Borbas, Tanja Bauer from Product Marketing, Kathleen McLaughlin, VP of Corporate North American Sales and Marketing, Sanja Serbin, Lead Graphic Design, 707 Games, Christopher Röricht, Head of Marketing Löwen Entertainment and Paul Thewlis, Head of Marketing, Luxury Leisure & Talarius.
“Business Superbrand Austria”
In addition to the successful event, Novomatic also has every reason to be happy: The world’s largest independent organization for brand evaluation also awarded Novomatic the seal “Business Superbrand Austria” for the years 2022/23.
The independent panel of experts assesses the most popular consumer and business brands in around 90 countries according to an internationally standardized catalog of criteria and taking into account opinion polls. As a result, Novomatic was once again voted one of the strongest brands in Austria. Since it is not possible to submit a Superbrand yourself, the degree of objectivity of this assessment is particularly high.
Stefan Krenn accepted the certificate from Superbrands Managing Director András Wiszkidenszky: “As a leading international company with headquarters in Austria, we are particularly pleased about this prestigious award as Superbrand Austria. Because the Superbrand seal not only confirms the high esteem and awareness of the Novomatic brand, it also acknowledges it also the great commitment of all employees to the company.”
“Novomatic is one of the outstanding Austrian business brands, which is also a global leader. It would have been impossible to successfully overcome the challenges of the last two years without the exceptional brand value, once again recognized by Superbrands Brand Council. My warmest congratulations and the Best wishes for continued success to the Novomatic team!” said Superbrands Regional Director András Wiszkidenszky during his visit to the headquarters to receive the certificate. (approx)
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