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from ‘Annual report 2021 of Creative Industries Styria‘
design forum Styria
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Impulses & projects
Between September 30 and October 4, 2021, the Styrian Products exhibition moved into the “design district” of the Graz Autumn Fair. 60 products from 39 companies were presented on 200 square meters – the entire collection includes over 100 products from 60 companies. The Styrian Products program raises awareness of good design and the associated economic added value and shows how the interaction of creative industries and traditional business stands for global success.
It is not an isolated case that design from Styria enjoys an excellent image far beyond the borders. The product is often well-known, but not the central performance of the domestic creative economy behind it. These bestsellers, trendsetters and market leaders were developed, designed and produced in Styria. “Styrian Products” puts them in front of the curtain – online and offline. Under the motto “created in Styria – produced in Styria – sold worldwide”, the associated annual exhibition shows a selection from the collection. They can be found in a wide variety of industries, from fashion and accessories to handicrafts and industrial product and packaging design. All products set standards in innovation, others successfully occupy unexpected niches. What they have in common is a strong focus on design. All example products are accompanied by sketches and models. In this way, the entire process can be traced from the task to the finished product.
This creates awareness of the added value of design in product development and as a driver for innovation and as a guarantee for economic success. Styrian products are presented and promoted on social media throughout the year.
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