Jakarta –
Chirping formalized a paid blue tick feature for US $8. However, this feature has cost many large companies billions of dollars in losses. This leak occurs because this feature makes many fake accounts appear.
Quoting from CNBC, Monday (11/14/2022) as happened by aerospace defense company Lockheed Martin. There are fake accounts on behalf of companies that also have a blue check.
The fake account announced that the company would stop selling weapons to countries like Saudi Arabia and Israel. As a result, this post cost the company billions of dollars as the stock fell more than 5.5%.
Then, something similar happened to the US healthcare company, Eli Lilly and Company. There is an account Chirping a fake blue checkmark with a company name announcing that the company is giving away free insulin. The post was also damaging to the company. The company’s shares fell 5%.
Companies like Tesla, PepsiCo, SpaceX, Roblox, Twitter, Nestle and many more are experiencing the same thing. There are many fake accounts in their name and they tweet a joke or a satire. But the impact is big enough for the company.
This case arose after Twitter officially launched a paid blue check mark verification feature that costs US$8. This feature was launched a week after Twitter’s social media outlet was acquired by Elon Musk.
Previously, Elon Musk was the new owner Chirping he never said the feature needed to be stopped. Because the impact will increase spam on fake accounts.
(there/das)
