Supermarkets and liquor stores are no longer allowed to stunt with prices on alcohol from 1 July. From that date they can give a maximum of 25 percent discount. Passing alcohol on to minors is also a criminal offence. Web shops must check the ages of buyers when selling online. This is stated in the new Alcohol Act, which will replace the current Liquor and Catering Act in two weeks.
–
The new law is intended to combat excessive drinking among young people and to prevent minors from having easy access to alcohol.
–
In addition to the ban on large discounts on alcoholic drinks, stricter rules will be introduced for the online sale of beer, wine and spirits. Webshops must verify the age of buyers with a verification question during the ordering process. At the time of delivery, the buyer must also identify himself or herself to check whether he or she is 18 years or older.
–
The alcohol may not be delivered to a minor or to the neighbours. Sellers who use a delivery service also remain responsible for compliance with the age limit, says the Dutch Food and Consumer Product Safety Authority (NVWA).
–
Get two, pay two
Both in shops and on the internet it will be prohibited from 1 July to give more than 25 percent discount on alcoholic drinks. Stunt offers like ‘get two, pay one’ are no longer allowed.
Fines for breaking the law range from 1360 to 5440 euros. If the prohibition on price promotions is violated, the NVWA can also impose a penalty payment to stop the promotion.
The catering industry remains exempt from the stricter rules. ‘Happy hours’ in cafes, with a maximum discount of 60 percent on alcoholic drinks, are allowed.
–
Free unlimited access to Showbytes? Which can!
Log in or create an account and don’t miss out on any of the stars.
–
–
