Study marketing and sales at HS Fresenius

Expand your knowledge of marketing and sales

Do you want to really get started in your future career as a specialist or manager? And are you looking for a course of study that gives you comprehensive know-how in marketing and at the same time broad knowledge of sales? Then the Master’s degree program in Marketing & Sales (M.Sc.) is perfect for you and your goals!

1. The right know-how: The Marketing & Sales (M.Sc.) degree program not only gives you broad marketing knowledge as well as comprehensive knowledge and skills related to sales, but also gives you the opportunity to use the synergies between the two areas. Four central topics await you: You will deal with a variety of strategies and methods and acquire in-depth customer and implementation skills. You will take a deep look at specific research topics in marketing and sales and will also receive the tools you need to take on both technical and managerial tasks in your later career.

2. Become an expert in marketing and sales: Give brands a unique face by developing positioning and strategies.
You will also learn how to create advertising campaigns and sales concepts and manage marketing so that products and services are brought to customers professionally and successfully.

3. set priorities: During your studies, you can also pursue your personal interests and further sharpen your qualification profile. Because you choose two compulsory elective modules and have
the choice between the topics:

• E-Commerce
• HR for marketing and sales
• Customer Experience Management

4. Career prospects: With your degree in Marketing & Sales (M.Sc.), various positions in marketing management, as a sales manager or product manager, are open to you, because you have the right know-how to work in companies of all sizes industries to work. You can also pursue a career as a management consultant, become self-employed or start your own company.

5. Online platform StudyPlus: On our online platform StudyPlus you can also develop personally and take various additional courses. You decide whether you want to strengthen your soft skills, learn a foreign language or get to know new tools!